How Do You "Recession Proof" Your Business?

July 10, 2012 by  | Leave a Comment Filed under: Marketing 

Well, there are lots of things you can do, and I’m going to share one of these with you right now. It is a simple technique that you can implement immediately, which won’t cost you a penny, but could increase sales by as much as 10%, 25% or even 50%. Do you want to know what that is? (read on...)

Always Upsell to Your Customers

January 25, 2012 by  | Leave a Comment Filed under: Sales 

So what is upselling? Don’t be put off by the sales jargon and think it’s harder than it really is. Upselling is simply about persuading your customers to buy more of your services. They want to buy one of your products so why wouldn’t they want two or three products? They want (read on...)

Why You Should Take a Cue From the Nintendo Wii and "Accessorize" Your Sales

September 24, 2011 by  | Leave a Comment Filed under: Sales 

Well, I hate to admit it, but I finally succumbed and bought a Nintendo Wii, and after playing with it a bit, I learned just how brilliant the Nintendo Corporation is when it comes to making sales. If you’ve ever bought a Nintendo Wii for yourself or your kids, you, too, know that you (read on...)

How Upselling In Construction Marketing Can Boost Your Construction Business

November 25, 2010 by  | Leave a Comment Filed under: Sales 

Have you noticed whenever you buy a burger, the sales people always try to persuade you to ‘Go Large’, or have ‘extra fries’ etc. Have you also noticed at the checkout of every superstore are racks of things you would not have thought of buying, but as you stand there (read on...)

A Pioneer in Marketing, Branding, and Upselling – William Wrigley Jr

July 15, 2010 by  | Leave a Comment Filed under: Branding 

All Chicago residents know Wrigley Field, but do they know who William Wrigley Jr. was or how he went from a lowly soap salesman to a business success who has one of the most famous baseball fields and chewing gum companies in the world named after him? The story goes like this, at age 29 Wrigley (read on...)

Professionals and Online Businesses – Are You Leaving Money on the Table?

May 29, 2010 by  | Leave a Comment Filed under: Sales 

Do you sell products and services online? Chances are very good that you are leaving money on the table when you make a sale. In fact, you probably have heard about selling every time you hear, “Would you like fries with that?” Upselling is a basic part of sales and marketing. It is a (read on...)

"Would You Like Fries With That?" – Up-Selling, Back-Selling, and Cross-Selling Your Customers

May 4, 2010 by  | Leave a Comment Filed under: Marketing 

“Would you like fries with that?” may be the most profitable 6-word phrase ever uttered. Think how many millions of times people have heard that question, paused a second, and said, “sure.” Or consider the “happy meal” now so prevalent among fast food (read on...)

How to Cross Sell to Your Customers

April 1, 2010 by  | Leave a Comment Filed under: Sales 

Remember the time when you were in a mobile phone showroom. Perhaps you might have purchased a mobile phone and the salesperson would have suggested a memory card or a case for your phone. Whether you agreed to buy or not, the salesperson was trying to cross sell some accessories for your phone. (read on...)

How to Upsell Products

April 1, 2010 by  | Leave a Comment Filed under: Sales 

When a salesperson makes an effort to make the customer buy upgraded versions, more expensive items, or other additions, it is known as up-selling. Thus up-selling refers to making the customers aware of the products and services that they were not aware of and also trying to market those (read on...)

How to Up-Sell to Your Customers

April 1, 2010 by  | Leave a Comment Filed under: Sales 

Up-selling means to be able to sell more than what the customer intends to purchase. An effective way of making a more profitable sale, up-selling can be considered a vital skill for the sales personnel. Up-selling does not require one to be pushy, but just convincing enough to encourage the (read on...)