Who is the Easiest Client?

Word-of-mouth marketing is taught there as “find ways to do what you do so well and so uniquely that your customers cannot resist telling lots of other people about you.” At the Disney Parks this principle is implemented in the forms of cleanliness and authenticity. Word-of-mouth (read on...)

Brand Advertising Vs Tactical Advertising – Why Not Both?

At a recent Marketing Summit Adam Ferrier, from media agency Naked, made an interesting comment. He said ‘many brands are like gooey blobs made up of values and personality – but with very little reason to believe at it’s core.’ He questions the trendy idea that a brand (read on...)