Why Training Often Doesn’t Meet Expectations

April 28, 2012 by  | Leave a Comment Filed under: Management 

The world is full of trainers. Very often people who have had a successful management and/or sales career and who want to pass on their knowledge. There are also people out there who have been taught how to conduct a management or sales training without having any experience in those fields. (read on...)

How I Use Facebook To Market My Fitness Business (And Why You Might Be Killing Yours)

February 9, 2011 by  | Leave a Comment Filed under: Marketing 

Whilst I’m not the hugest fan of social media the way most of the fitness marketing gurus seem to be these days, I can’t help but admit that it’s pretty damned cool for growing your fitness business… if you use it well, that is. Trouble is, most fitness professionals, in (read on...)

Forming a Simple Needs Assessment

June 19, 2010 by  | Leave a Comment Filed under: Management 

A needs assessment is exactly what it sounds like it would be-a process by which you decide what training your employees need. Carrying out a needs assessment prior to making your plans for training can be very beneficial. It can help you to: Decide what skills and standards need to be covered (read on...)

Just Because You Build a Website Does Not Mean They Will Come (And Do Business and Buy From You!)

June 16, 2010 by  | Leave a Comment Filed under: Sales 

Recently, I had a conversation with a prospective client. The company, product and service shall remain nameless to protect the innocent. He had just launched his company and started advertising on Facebook to sell his product. And he was not happy with his sales results. Did you know that there (read on...)

Training Activities – 8 Fun Ways to Review Learning

October 3, 2009 by  | Leave a Comment Filed under: Management 

One of the key elements in retaining information, in transferring it into the short term memory, is repetition.  No, it doesn’t sound very exciting or cutting – edge but there it is. Simple repetition is critical to remembering something.  That means that you need to find ways of (read on...)