Medical Trade Shows – Ten Costly Exhibit Mistakes and How to Fix Them
In the world of exhibiting and trade shows, three common opinions of this branch of the sales and marketing tree is: all we get is lousy leads, we don’t know if we made sales trade shows are a waste of time and money Why this response? Because it’s tough to stand-out among the (read on...)
Staffing a Trade Show Booth
Today, at trade shows, conferences, or conventions across the nation many exhibitors will be making the same mistake. That mistake is not having enough staff to man the booth properly. The mistake is obvious when people are at a booth and a rush of traffic is not being served because there is not (read on...)
Does Anyone Remember Comdex?
For those of us who work in high-tech, Comdex (also known as “Geek Week”) was the largest trade show in the industry. It was arguably the largest trade show in the world at its peak. The name stood for “Computer Dealer Exhibition” and it was held in Las Vegas from 1979 to (read on...)
Is Traditional Cold Calling Dead?
For professionals who dealt with consumers such as mortgage and real estate brokers, cold calling died years ago when the FTC launched the Do-Not-Call List. For business to business service cold calling is still a great method for reaching potential prospects. It is true that cold calling alone (read on...)
3 Simple Steps to Maximizing Your Exhibition Performance on a Budget
Step 1: Reduce the size of your exhibit or booth In the trade show realm most people think “Bigger is better”; this couldn’t be further from the truth. Although a gigantic exhibit space will catch a lot of attention, it won’t always guarantee success. Remember the old (read on...)
Trade Show Display Stands
Trade shows are the center for advertising your business, product. Through trade shows one creates awareness about its product to the masses. Hence the right portrayal of the product is necessary which requires correct advertising in for of displays. It also gives you a chance to check (read on...)
Building Your Business by Exhibiting at a Trade Show
Exhibitions and Trade shows are a great way to support and encourage your business. A trade show can draw huge crowds of potential customers and business people from your specific industry from all around the world. You can do wonders for your business with the help of a trade show. The first (read on...)
Illuminating Your Promotion Through Flashlights and Nightlights
Flashlights and nightlights are not only popular in outdoor promotions but they are also two of the most practical items you can hand out on trade shows and events. Bringing light to your brand’s image, it sends your customer the message that you have their safety in mind. With a generous (read on...)
How to Attract Visitors During Trade Show
Trade shows are very important if you are planning to bring your business to the new level. Trade shows are places where you can find potential costumers, and as we all know, costumers bring money and profit. It’s as simple as that. All you have to do is to attract costumers to use your (read on...)
Trade Show on a Budget
Attending trade shows is a great idea if you want to promote yourself and your company. As a matter of a fact, it is probably the best way to earn money quickly without doing too much strategical promotion. But just like pretty much everything else, trade shows have the price as well. So if you (read on...)