Goody Bag Marketing Giveaway With A Goal: 7 Steps to Creating a Compelling Call to Action

May 12, 2012 by  | Leave a Comment Filed under: Marketing 

It’s that time of the year again, when people call me because they are sponsoring an event and need some stuff to give away. We then make our recommendations, taking into consideration their budget and their usually tight time frame. But, the first thing we do is to ask: what is the goal of (read on...)

Bring The Business To You – How To Get Targeted Prospects To Respond When You Sell Your Services

August 22, 2011 by  | Leave a Comment Filed under: Marketing 

Let’s look at the concepts of targeted marketing and non-targeted marketing. For our purposes here, we’ll define targeted marketing as those marketing efforts that are precisely aimed at the population that needs and wants services like yours. Non-targeted marketing means marketing to (read on...)

Targeted Marketing – 4 Tips On How To Write Effective Advertisements

March 30, 2011 by  | Leave a Comment Filed under: Advertising 

Have you ever read an advert that really caught your eye? I imagine that many more have passed by without you noticing. This might be because the advert just wasn’t very interesting or more importantly to the advertiser, it simply didn’t follow the 4 criteria for a successful advert. (read on...)

Marketing – One Easy Way To Increase Your Marketing ROI

December 28, 2010 by  | Leave a Comment Filed under: Marketing 

So many businesses are struggling with their marketing; spending too much on acquiring new customers. That’s why this article has been written; there is one easy way to increase your ROI (Return On Investment) dramatically, and it’s so obvious, it’s very often (read on...)

How to Use an "Avatarget" to Market Your Business

July 29, 2010 by  | Leave a Comment Filed under: Marketing 

I was on the phone with my Personalized Business Makeover clients today and we were talking about the importance of identifying who your Ideal Clients are. It really is one of the most foundational things you can do for your business and your marketing. After all, if you don’t know who you (read on...)

Are You Getting Noticed – How Well Does Your Marketing Work?

May 13, 2010 by  | Leave a Comment Filed under: Marketing 

I don’t often see hitchhikers these days and my mother will be happy to hear I don’t make a practice of picking them up. But, I did take notice of one as I made my way onto the entrance ramp to the interstate one day. I noticed, because the hitchhiker was so far off the road that I (read on...)

The Best Place to Start All B2B Marketing Efforts

April 1, 2010 by  | Leave a Comment Filed under: Marketing 

There’s a very important place marketers have to be when conducting B2B marketing or selling B2B products or services. It’s not in the office. It’s not at a trade show. It’s not at a networking event, and it’s not even on the golf course. It’s inside a (read on...)

Cost Effective Small Business Marketing Strategies and Tips – Part Three

April 1, 2010 by  | Leave a Comment Filed under: Marketing 

In this Part 3 article on Small Business Marketing, I am going to explore Marketing Research and Target Marketing. Both are very important in marketing your small business, and the quality of the market research process will define your targeted marketing. See my previous article for information (read on...)

Why You Benefit From Targeted Marketing

December 8, 2009 by  | Leave a Comment Filed under: Marketing 

Targeted marketing means getting the story concerning your product to individuals who need your product or service. Targeted marketing is always more efficient, effective and therefore less costly than sending thousands of brochures and catalogs to a hit and miss list of names. Suppose you could (read on...)

Four Types of Marketing For Small Businesses

October 3, 2009 by  | Leave a Comment Filed under: Marketing 

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing. Instead of sending your marketing budget in many different directions, you (read on...)