How to Use the Value and Limitations of Deadlines Correctly For Effective Selling and Copywriting

It’s no secret. Deadlines drive activity. However, what many fail to realize is that a deadline can either add value, or be a liability. In “Negotiations”, chapter 9 of his book “Statescraft And How to Restore America’s Standing in the World”, Dennis (read on...)

Why You Shouldn’t Use Fine Print – Retail Marketing Tip #32

Marketing is the engine that drives sales! Without effective marketing strategies and tactics, sales slow and profits dip. Here is another article from the marketing series that will give both general marketing insights and practical, proven marketing tactics. Use it to rev up your (read on...)

Your Yellow Page Ad Size Guide – Retail Marketing Tip #33

The single most frequently asked question we get about Yellow Pages ads is, “How big? Not surprising, since increasing the size of your ad significantly increases the COST of your ad! The real question is, “Does a big ad bring big results? Big enough to be worth the extra (read on...)

Why What Your Customers Want Matters – Retail Marketing Tip #40

While sometimes bigger is better and super-sizing is often a great way to increase your average sale, it also true that good things can come in small sizes. In fact, there are undoubtedly situations when smaller is better. This tip was inspired by the sight of a HUGE piece of chocolate cake (read on...)

Respond Immediately to Your Customer – Retail Marketing Tip #3

Marketing is the engine that drives sales! Without effective marketing strategies and tactics, sales slow and profits dip. Here is the marketing series that will give both general marketing insights and practical, proven marketing tactics. Use them to rev up your company’s sales and (read on...)

Your Marketing Precision Equals Profit – Retail Marketing Tip #5

One way to grow your business is to get new customers walking in the door and spending money with you. Be willing to “pay” for new customers. It’s a fact. Unless you plan on getting all your new customers through walk-in traffic, or you think that your charm and great products (read on...)

How to Get People Excited About What You Do – Retail Marketing Tip #4

Marketing is the engine that drives sales! Without effective marketing strategies and tactics, sales slow and profits dip. Here is the marketing series that will give both general marketing insights and practical, proven marketing tactics.  Use them to rev up your company’s sales and (read on...)

Tell Your Customers Why They Need to Shop With You – Retail Marketing Tip #7

This is the seventh tip in the series that reminds: marketing is the engine that drives sales! Without effective marketing strategies and tactics, sales slow and profits dip. Today’s practical, proven, marketing strategy is super simple but will help remind customers why they shop with (read on...)

It Doesn’t Pay to Be Cheap When Participating in Promotions – Retail Marketing Tip #8

In the last year or so we have become what we call “mileage maniacs”. We do everything we can to accumulate frequent flier miles with our airline. (Dreams of tropical vacations dancing in our heads…) A few weeks ago we enrolled in a program that rewards you with frequent flier (read on...)

Salespeople – Try the Road Less Traveled!

Poet Robert Frost famously took “The Road Less Traveled,” and it made “all the difference.” As a salesperson, perhaps you should, too. Increasingly, I’m entertaining the thesis that you’ll earn more sales, faster, with less effort and rejection if you (read on...)