Mind The Gap: Aligning Strategic and Tactical Marketing

January 31, 2012 by  | Leave a Comment Filed under: Marketing 

Strategy without tactics is the slowest route to victory.Tactics without strategy is the noise before defeat…. –Sun Tzu, “The Art of War” We marketers are an ambitious lot. We often aspire to corporate leadership, so we spend a great deal of time and energy establishing (read on...)

Marketing: When All You Need Is a Cardboard Sign

September 22, 2011 by  | Leave a Comment Filed under: Marketing 

While the good will of American taxpayers have spared Wall Street, the banks and automotive companies, unfortunately there are… No “Bail Outs” for the Entrepreneur When times were better you could make a relatively good living even with an average product or service, minimal (read on...)

Understanding Why Strategy Needs To Come Before Tactics

September 8, 2011 by  | Leave a Comment Filed under: Marketing 

One of the greatest areas for confusion for business owners is understanding that there are actually two types of marketing… strategic and tactical. Once a business owner understands and accepts that there are in fact two types of marketing, then the challenge becomes understanding the (read on...)