Where Do Your Customers Come From?

March 2, 2012 by  | Leave a Comment Filed under: Marketing 

My friend Perry for years was the envy of many. His business increased steadily and he appeared to live on easy street. Slow sales were something that he heard others talk about, not something that he experienced personally. He seemed to have the touch of King Midas. Everything that he touched in (read on...)



Does the Sample Size Really Matter?

April 7, 2011 by  | Leave a Comment Filed under: Marketing 

So now you have the “right” questions – questions that drive meaningful response – and are ready to go. Next step is sampling. Consider the following famous example: There are two hospitals: in the first, 120 babies are born every day, in the other, only 12. On average, (read on...)

Why People Use Long Sales Copy

March 16, 2011 by  | Leave a Comment Filed under: Sales 

Have you ever wondered why some people use long sales letter? Here is the answer: These people newer bothered to find out what the potential customer wants. If you know exactly what your potential customer wants, you can be short and to the point. So, Mr. Marketing Genius comes along and wants to (read on...)

11 Steps to Creating Great Surveys

February 11, 2011 by  | Leave a Comment Filed under: Marketing 

Writing a good questionnaire can be hard work. With the below step-by-step guide, you can develop a framework for doing your own market research that gives you real, actionable insight into your products, services, company, marketing and industry. Step 1) Define your goals Before you write your (read on...)

Using Customer Surveys To Collect Meaningful Data

January 14, 2011 by  | Leave a Comment Filed under: Management 

Surveys are essential to the Six Sigma Method. Not only can they be helpful in determining the customer requirements for a certain process; they can also open the manufacturer to fresh, new ideas about products and technologies. Getting input from consumers is perhaps the best way for a company (read on...)

How Survey Reports Can Help Decision Makers

April 1, 2010 by  | Leave a Comment Filed under: Management 

Many organizations carry out surveys to determine what information may be useful in helping them to make decisions. These surveys are often not particularly scientific and don’t need to be. They adhere to the K.I.S.S. principle – that is you make the survey as simple as possible. A (read on...)

Ask For Feedback From a Survey, it Will Steer You

April 1, 2010 by  | Leave a Comment Filed under: Advertising 

Do you ever wonder if your customers are really listening to what you are saying in your advertising campaigns? Do you consider that they even care? Well, they do care. In fact, they care enough to want to share what they think about you, so allow them the chance to give you this information. If (read on...)

Tips For Wording Survey Question Correctly

April 1, 2010 by  | Leave a Comment Filed under: Management 

Developing a questionnaire seems easy, right? Decide what you need to know, write a bunch of questions and get people to answer them. What you need to know, is that the responses people give are affected by the way you word each item or question. Many problems arise and much information is (read on...)

How to Use Online Surveys to Generate Qualified Leads – Sales Leads

January 5, 2010 by  | Leave a Comment Filed under: Sales 

For most organisations, gettinging sales starts with generating leads. Depending on a company’s buying cycle, and the prospect’s budget and purchase timeline, some leads deserve immediate attention while others need to be worked. The challenge is identifying which leads should be (read on...)

Online Surveys – 3 Dos and Don’ts

November 7, 2009 by  | Leave a Comment Filed under: Marketing 

Online surveys are a very important tool to see into the minds of users, customers, and anyone that you want to target online. These surveys are quite a powerful tool outside the realm of business because all of us are familiar with online petitions and polls, which are variants of surveys, which (read on...)

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