My Opinion on Branding

Advertising agencies and newspapers love to talk about the power of building your brand. In my opinion, this is an excuse for actually writing direct response ads and sales letters that actually get results. Now don’t get me wrong, there is a space for brand building type advertising. If (read on...)

Why You Need a Brand Identity

Business has changed over the last 20 years. If you were a small business owner you used to have to only worry about your local area or at most your region of your home state. With the advent of the internet, the rules have changed. Now any business, large or small, can compete in a global (read on...)

Promotional Printing and Article Writing – Building a Strong Brand

Do you know that you can make a lot more money if you know how to build a strong brand? Branding is all about perception. In other words, how do you want others to see you? Of course, you want others to see you in a positive light. You own a brand only if the name brings you more revenues. For (read on...)

Branding – How Does it Work?

A strong brand identity is your sign of value and worth and gives your customers the very reason to choose you over your competitor. It’s going to act for, speak for, and stand for you over and over again in countless ways throughout the lifetime of your business. While all of the artistic (read on...)

Building a Successful Brand Identity Means Asking the Right Questions

Brand identity is probably the most critical element of retail and business design. As a packaging designer you must be able to offer branding services as part of your design services package. Brand identity is the overall graphic representation that people will associate with a company or (read on...)

Why Does My Company Need a Strong Brand?

This is not the first time I have compared a company to a car. But I was watching a very captivating online video of the Mercedes SLS AMG and the thought struck me again. The operations of your business are like the inner workings of an automobile. How smoothly each part operates, how precisely (read on...)

Outperform the Market

In today’s marketplace a Brand is one of the very very few sustainable competitive advantages a company can own. Credit Suisse research shows an index of companies spending at least 2% of sales on branding and marketing have outperformed the S&P 500 by 400 basis points a year since (read on...)

A Look at Micro-Branding – A Book Review

We all know what a good corporate brand is, after all we all heard of Starbucks coffee, Nike shoes, and Pepsi. Still, even if you run a small business you can also have a very strong brand, let’s go ahead and call that; micro-Branding. That is to say your brand is very strong in your local (read on...)

Slammed Economies Are When Franchise Brands Matter Most

Believe me when I tell you there is no such thing as a 100% recession proof business, at best all you can hope for is a recession resistant business. Still, having been involved in the franchising industry I can tell you that when the economy goes South and a recession comes calling it sure pays (read on...)

Build a Strong Business Brand Through Blogging

For any small business developing a business brand is not only essential but is also a tightrope walk that could cause you pain if you get it wrong! A quick search on the internet reveals plenty of gurus, entrepreneurs and advisors who will expound the virtues of particular aspects of branding (read on...)