How to Progress From Analyst to Manager
Want to get promoted to a manager? Do you think you have what it takes to successfully deliver on a client project? The critical difference between an analyst and a successful project manager is the ability to think around the client requirements to get to the core of what the client needs. This (read on...)
The Impact of the Recession on Developing a Reward Strategy – Part 1
The traditional tools that businesses have used to decide bonus levels include market data. By its nature market data about bonus payments lags the market because it reports the last bonus paid. For example, a salary survey effective from October 2009 will usually include bonuses paid in the (read on...)
Inspirational Governance
Directors and CEOs alike want extraordinary results from their company. Inspiring leaders lead people, managers manage employees. Leadership development entails learning to inspire ordinary people to achieve extraordinary results. Corporate boards are responsible for enhancing shareholder value (read on...)
Microsoft V Apple – Brand Cage Fights
The launch of Windows 7 has predictably been a very hot topic of conversation online and offline. Lots of PC vs Mac debates and pokes and prods at the flop that was Vista. Apple has responded with their high ground approach through the Mac vs PC ads. It got me thinking, is it good to go so (read on...)
Are You in Control of Your Brand?
I’ve been reading that with the increasing influence and freedom of social media you can’t control your brand anymore. In fact, you don’t even own it, your customers do. They decide what people think about it and what they should do with it. These are the new rules for brands. (read on...)
Business Success and Failure – Management Gremlins in the Top Drawer
The word “gremlin” originated in Royal Air Force (RAF) aviators’ slang – the earliest recorded printed use being in a poem published in the journal Aeroplane, in Malta on April 10, 1929. The concept of gremlins responsible for sabotaging aircraft was popularised during (read on...)
The Impact of the Recession on Developing a Reward Strategy – Part 2
Continued from ‘The Impact of the Recession on Developing a Reward Strategy – Part 1′ this article expands upon the SAM principles which are effective in developing the underlying objectives for a bonus scheme. SAM stands for; Successful execution of business (read on...)
Marketing Essentials – Pricing
It’s fundamental, of course, that your marketing strategy and plans take account of the dollars and cents that go out the door when you create a product or buy a product for resale. Similarly, you need a price that gives you a sufficient margin to earn a profit that reflects your time, your (read on...)
Stop Channel Surfing For Sales and Get a Strategy
Like spring cleaning, it seems as if corporate America changes their sales distribution methods on a regular basis. The latest trend seems to be oriented towards the indirect versus direct distribution. As best I can tell, projected or forecasted cost savings seem to be the main reason for this (read on...)
Marketing For B2B Company – Picking Your First Customer
Your B2B company has just developed a new product and is trying to find its first customer. Should it be a large, a small business or a medium size company? While each has its own advantages, the general answer is medium size. To understand why, let us review which of these three groups has (read on...)