Leading Across Divisions: The Perils of Stovepipe Retailing

November 2, 2011 by  | Leave a Comment Filed under: Management 

One of the reasons I like JCPenney is because their marketers and advertisers work in conjunction with the front-line retail store managers. When JCPenney runs a promotion with special and coupons, they mail them to residences, and those same coupons are available in the store. It makes good (read on...)