Top 3 Sponsorships for Your Business

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

Did you know there is great value in having your business be a sponsor? In Marketing For Business I covered one way to use your business cards outside of what you may have normally practiced. In this edition of Marketing For Business I’ll cover another form of marketing that could have a (read on...)

Sales Luck

April 5, 2012 by  | Leave a Comment Filed under: Sales 

Lucky sales. Found sales. You don’t want to admit it, but you’ve benefited from them. So have I. They have appeared out of nowhere and made you look good. And while they don’t show up nearly as much as you or I would like, they are out there waiting to appear. The bad thing is (read on...)

Highly Effective, Non Traditional Marketing Strategies

December 15, 2011 by  | Leave a Comment Filed under: Marketing 

Marketing is undeniably a costly but essential part of a company’s business strategy. The financial success of a brand depends on a company’s recipe of financial strategies and marketing efforts. Marketing is the avenue for a brand to communicate with its audience, and the audience (read on...)

Basic Marketing Philosophies Each Company Should Understand

October 28, 2011 by  | Leave a Comment Filed under: Marketing 

There is no question that marketing is essential to a business’s progress and longevity. An abundance of marketing philosophies have been established and used, the most popular of which is the market orientation philosophy. The basic tenet of this philosophy is that a business needs to make (read on...)

Foam Koozies For Promoting Your Business

January 26, 2011 by  | Leave a Comment Filed under: Marketing 

If you are looking for something different for promoting your business or anything else, then do consider Koozies as they are a pretty inexpensive yet a wonderful way of marketing your brand. They are an excellent tool for promotion while not being hard on your pocket at the same time. Foam (read on...)

Ideas for Pub and Bar Logos

November 16, 2010 by  | Leave a Comment Filed under: Branding 

Running a bar or a pub can be a rewarding and profitable experience. However, your success will really depend on your ability to attract customers, particularly regulars. To win customers you need a solid marketing plan that includes ideas on brand development. A logo design should be an integral (read on...)

Leadership Lessons From The Chicago Blackhawks

September 24, 2010 by  | Leave a Comment Filed under: Management 

There has been much written about the turnaround of the Chicago National Hockey League franchise – from being almost last in attendance to winning the Stanley Cup in June of 2010. In 2004, ESPN had named the Blackhawks the worst franchise in sports. Most recently, Forbes highlighted the (read on...)

Visa and IOC – Losing at Cards?

July 24, 2010 by  | Leave a Comment Filed under: Marketing 

Marketing material from the International Olympic Committee (IOC) emphasises the positive attributes of the Olympic movement with research showing the terms that people associate with the Games include: Fair competition Participation Dignified Respectful Similarly, the IOC highlights the (read on...)

The Power of Branding in Sports

July 23, 2010 by  | Leave a Comment Filed under: Branding 

Throughout the world, sports are one of the most popular of all industries. Fans of various sports create an almost romantic bond with their favorite teams/players. Fans labor for countless hours at their jobs, make tremendous sacrifices for the opportunity to don the same shirt as their favorite (read on...)

Sports Marketing – Are You Getting ROI For Your Marketing Dollar?

April 29, 2010 by  | Leave a Comment Filed under: Marketing 

There is a number that is indelibly linked to the multi- billion dollar industry that is sports marketing today. The year 1984 remains the landmark year for the then still nascent industry. The commercial success of the Summer Olympics in Los Angeles was coupled with acceptance in the corporate (read on...)

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