Top 3 Sponsorships for Your Business

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

Did you know there is great value in having your business be a sponsor? In Marketing For Business I covered one way to use your business cards outside of what you may have normally practiced. In this edition of Marketing For Business I’ll cover another form of marketing that could have a (read on...)

Projects – The Basic Elements

August 19, 2011 by  | Leave a Comment Filed under: Management 

What Is A Project? – The Basic Elements Like a jigsaw, made up of many parts, a project can be small or large, business or personal, tactical or strategic. There are so many types of projects, however all projects are made up of four basic elements A specific timeframe – start date, (read on...)

Using Custom Bobble Heads to Pay Tribute to the Dead

February 12, 2011 by  | Leave a Comment Filed under: Advertising 

Jerry Garcia, the iconic lead guitarist and vocalist for the Grateful Dead, has been dead for 15 years. Fans stayed grateful as to what Jerry has done to the music scene and this is evident with the amount of support that Jerry is still getting. It seems that the lead Grateful Dead is not dead at (read on...)

Sponsoring a Bobble Head Night

January 29, 2011 by  | Leave a Comment Filed under: Marketing 

It’s a known fact that a lot of sporting teams host games where they give out hundreds or even thousands of bobble head dolls to fans who come to the games. They usually refer to this strategy as bobble head night. These nights are usually held to encourage people to come to the venue early (read on...)

How to Get Sponsors For an Event

August 11, 2010 by  | Leave a Comment Filed under: Management 

Part I: Understanding the Basics of Sponsorships Sponsorships, as defined by IEG, the global authority on sponsorship, are cash or in-kind fees paid to a property, such as a sports, entertainment or non-profit event, in return for access to the exploitable commercial potential associated with (read on...)

Alternative Marketing Ideas For Small Businesses

August 7, 2010 by  | Leave a Comment Filed under: Marketing 

Today’s consumer is bombarded by hundreds of media messages every day. From the moment that radio alarm clock goes off, to the commute to work and back, to finally collapsing on the couch in front of the TV – everyone is trying to sell something to someone. Is there anything you can (read on...)

Project Governance Or Free For All?

June 28, 2009 by  | Leave a Comment Filed under: Management 

The project manager was very disappointed. He had in his words sweated to deliver on time, to budget and with the right results. He was so disconcerted with the company that he found another job. He resigned and went to work with a company who in his words ‘put energy and effort into having (read on...)