Get Ahead of the Curve – Advertising to Personal Relationships
It is becoming increasingly evident that the mass market, lemmings-off-a-cliff advertising isn’t as effective as it used to be. Let’s look at a typical scenario. (And I know this is the case in my house, and I’m sure I’m not the only one.) If you have TiVo or DVR (read on...)
Capturing Your Brand – Do Not Let Your Efforts Be Compromised
Why You Must Capture Your Identity The purpose of capturing your identity is to ensure that all the branding work you do is protected. You do not want to go through the effort of creating your brand only to find out that later you are in competition over your brand with someone else or another (read on...)
Top 3 Strategies For Advertising on a Budget
Many online marketers scour the internet to fill their need to find local website advertising on a budget. There is a lot of information available on the internet, but through Concentric Local Advertising, I have compiled a list of the top three strategies for advertising on a budget. 1. Forum (read on...)
Top Line Revenue Can Grow Three Ways – Traditional Marketing Uses One – Do You Work All Three?
When thinking about growing their business, most think of getting their product or service in front of more potential customers. Even the online social networking and media, that is growing so quickly these days, is entirely focused on that one area! For some businesses, it might be very (read on...)
3 Essential Strategies You Must Implement For a Profitable 2010
The number of marketing tools available to business owners today is staggering. But, which tools are the best to include in your marketing pie to boost your business in 2010? Here are my top three, must-have recommendations for a productive and profitable year! 1. Networking Face-to-FaceYes, even (read on...)
Viral Marketing – Reaching Your Customers on Their Terms
Traditional methods of marketing and advertising are dying. Why do I say that? Answer the following questions and what conclusion do? You draw. Do you use the yellow pages? Do you watch television commercials? Do you listen to advertisements on the radio? Do you read “junk mail” (read on...)
Facebook Fan Pages – What I Have Learned and You Want to Know!
Here are some of the things that I have learned. A Fan Page must be set up under someone’s profile. A Page can only be personalized using the user name option once you have 25 fans of the page. A Fan Page has only fans, no friends. You can customize your Fan Page through add on (read on...)
Building Your Brand
If you have ever watched TV, you have seen branding at its finest. Companies such as Wal-Mart, Microsoft, and Pepsi spend millions of dollars each and every year making sure everyone knows their name. Now online it is a little different, no longer do you need to have millions in your bank (read on...)
Marketing With a Cause – Buzz With the Bees
One of the keys to effective marketing today is a great hook and at Fall Market in Highpoint, there were some great ones! The first I saw was featured by Ellen Gefen of thehome.com when she shared what custom upholstery manufacturer C.R. Laine has done to support the honey bees. In case (read on...)
Six Sigma Goes Social
Unless you have been living on the moon for the last few years, you will almost certainly have become aware of an increasingly popular phenomenon known as “social networking”. Online sites such as Twitter, Facebook and MySpace have become hugely popular for people who wish to keep up (read on...)