Being Better, Socially Speaking

July 10, 2012 by  | Leave a Comment Filed under: Branding 

In the past, most brands relied on advertising to promote their brand. It was all about making sure that people recall you when they see your ad on TV or hear about it over the radio. The more that people hear or see your ad, the more likely they are to buy your products and services. Times have (read on...)



Personal Brand Recovery When Credit Is Due

July 10, 2012 by  | Leave a Comment Filed under: Branding 

If you want to succeed, it’s essential that you protect your brand and online reputation. You want to be known for who you are and what you stand for. You want to be given credit for your accomplishments. Most of the time, you probably do get appreciated or rewarded for your efforts. Your (read on...)

What’s the Call to Action?

July 10, 2012 by  | Leave a Comment Filed under: Branding 

When it comes to marketing your brand, there is always a goal. You want your audience to sign up for your newsletter, follow you in Twitter and Facebook, comment on your blog posts, buy your products, and obtain your services. You want them to complete an objective – to like your posts, (read on...)

Tracky and Your Brand

July 3, 2012 by  | Leave a Comment Filed under: Branding 

Managing your time wisely is absolutely a great challenge and adventure! In addition to work, you have to monitor your social media accounts, manage your teams and projects, network with other people, promote your brand, connect with your partners or employees, engage with your customers and (read on...)

How to Monitor Your Business Brand

July 3, 2012 by  | Leave a Comment Filed under: Branding 

Monitoring your business brand is important because it is how you will know if your marketing strategy is effective or not. With businesses taking their brands to social media sites, the need to monitor how brands are perceived by consumers is a must. It is through monitoring that you find out (read on...)

5 Reasons Not To Do Social Media Marketing

June 26, 2012 by  | Leave a Comment Filed under: Marketing 

Social media marketing works. Do not take this wrong but, social marketing does not work for everyone. Here are 5 Reasons Why Social Media Marketing Is Not Right For You. #1 – You believe that social media just for kids and has no value. One million plus business-professional groups are on (read on...)

New Win Win Advertising Technique For Fund Raising

June 23, 2012 by  | Leave a Comment Filed under: Branding 

HOW CORPORATE DONORS CAN RAISE MORE CHARITY MONEY THAN THEY GIVE Here’s how PR and marketing firms, and their corporate clients, can reach millions of potential customers, AND help make the world a better place by inspiring others to give even more money. In addition, the corporates receive (read on...)

Have Websites Had Their Day? Or Are They Now More Important Than Ever?

June 23, 2012 by  | Leave a Comment Filed under: Marketing 

With all the social media platforms out there to get to grips with, it’s sometimes easy to forget what the central focal point should be in your marketing strategy; and that central focal point should be your website. It’s crucial that your website defines who you are and what you do, (read on...)

Email Marketing: The Heavy Lifter On Your Marketing Team

June 21, 2012 by  | Leave a Comment Filed under: Marketing 

If I had to bet on social media or email for marketing purposes, my money’s on email… still. It’s impossible to separate the two because online marketing channels integrate with each other better than ever these days. But email is still the heavy lifter. Think of online (read on...)

Branding Yourself on Skype, Google Hangouts and Tango!

June 19, 2012 by  | Leave a Comment Filed under: Branding 

Video chat and calls are becoming more and more popular among people. In addition to people using these to communicate with their family and friends both near and far, brands, both personal and business ones, are now using these to communicate with their clients, customers, employers, and (read on...)

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