Common Pitfalls That Are Killing Your Business (Despite Your Best Efforts)

June 28, 2012 by  | Leave a Comment Filed under: Marketing 

Love it or hate it, marketing is a necessary part of creating a successful business. If you happen to reside in the “hate it” camp, it could be because you feel like marketing means you have to be pushy, sales-y or fake. We’ve all had the experience of having someone try to (read on...)

Strategies to Help Your Small Business Succeed in Challenging Times

May 17, 2012 by  | Leave a Comment Filed under: Marketing 

We have all discovered, again, the only constant is cultural change. Just look around and you will see state and presidential politics on messy display, financial institutions in chaos and Wall Street fluctuating. This is not the first, nor will it be the last time that we see these ups and (read on...)

The 5 Surest Ways to Banish Marketing Confusion

May 4, 2012 by  | Leave a Comment Filed under: Marketing 

I want you to know I realize how overwhelming marketing often feels. It can feel overbearing, like you’re out of control, like there’s a force of nature pushing you along. But I also want you to know that it really doesn’t have to feel that way. When I was a little kid we used (read on...)

Possibly the Single Best Question a Salesperson Can Ask a Prospect in a 1st-Time Meeting

March 5, 2011 by  | Leave a Comment Filed under: Sales 

I have used the “challenge” question time and time again. It’s never failed me. In fact, it’s allowed me to help decision-makers solve key business issues that impacted their bottom line. Let’s say I met with a salesperson that specialized in SEO (Search Engine (read on...)

Stop Being Stupid, Buzz Is For Bees

September 30, 2010 by  | Leave a Comment Filed under: Marketing 

What would you say if I told you your marketing should create a buzz around your product or service? Would you tell me you’re already trying to, or that you already knew that? Would you ask me how? The truth is, your marketing SHOULD NOT be attempting to create a buzz. It is barely (read on...)

Understanding Why People Buy Products is Essential For Small Business Success

April 1, 2010 by  | Leave a Comment Filed under: Marketing 

It is a common misconception that the quality of a product and the price will alone determine the sales of the product. We would like to see ourselves as rational human beings who always judge based on the facts. This is far from the reality. A person’s purchasing decision is largely (read on...)

Doing it Yourself Can Ruin Your Credibility

November 4, 2009 by  | Leave a Comment Filed under: Branding 

Have you ever gone to a business meeting or networking event and collected business cards from companies you were interested in. When you looked at their business cards what did you think?? Be honest now… I know if I am offered a card that is really unique or has a professional polished (read on...)

Want Customers? Look For Trouble

June 28, 2009 by  | Leave a Comment Filed under: Sales 

Businesses small and large, families and organizations all want to run smoothly and profitably. To do that, they must solve problems that deter them from this goal. How can your business help them? Look for their trouble spots, frustrations, and disappointments. Then think how you can help solve (read on...)