Is Your Inner Critic on Your Biz’s Board of Directors? 3 Ways to Tell

July 10, 2012 by  | Leave a Comment Filed under: Marketing 

You know that voice. The one that berates you and criticizes you. “So-and-so has a successful business, what’s wrong with you?” “Your mother (or spouse or friend) was right — you’re not cut out to have a business.” “You only have 6 months left of (read on...)



Small Business Marketing – Three Tips For An Effective Strategy

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

Small business marketing is just like any other type of marketing, despite what many people (including so-called marketing consultants) will tell you. There’s no big secret to marketing a small business, except you need to remember marketing is a process and not an event. To market a small (read on...)

To Attend or Not to Attend – 3 Keys to Determine the Right Event for You

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

In case you haven’t been paying attention, there are more events out there then you can shake a stick at. And every time you turn around, even more events pop up. For the most part, I’m glad there are so many events because there are many good reasons to attend them. The networking, (read on...)

A Marketing Strategy: Essential Things A Small Business Owner Needs To Know

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

A marketing strategy – or lack of it – is the thing that will make the difference between the success or failure of your business. That may sound like a simplistic, or even harsh, statement, but the fact is, it’s true. The number of customers you get, the amount of revenue you (read on...)

3 Mistakes Conscious Entrepreneurs Make When Launching a Product or Program

February 11, 2012 by  | Leave a Comment Filed under: Marketing 

Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL — nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool. There is nothing that will bring an entrepreneur to their knees faster than a (read on...)

Develop a Brilliant, High Impact Product Launch Using a 4P’s Marketing Strategy

February 1, 2012 by  | Leave a Comment Filed under: Marketing 

Do you Need a Launch Strategy for Your New Product? Yes, if you don’t want to miss out on early sales opportunities. A well-thought-out product launch strategy will ensure that you don’t waste time and money on activities that won’t produce additional sales. This article will (read on...)

Mobile Check Ins For Small Business Marketing

November 29, 2011 by  | Leave a Comment Filed under: Marketing 

In today’s age of the social network, we are obsessed with creating our personal social identity. We post pictures of ourselves at different places and events, we “like” our hobbies and interests, we post a status update of what we are doing or thinking at that exact moment. Why (read on...)

3 Simple Steps to Marketing Even If You Hate Marketing

November 3, 2011 by  | Leave a Comment Filed under: Marketing 

Of all the things entrepreneurs struggle with, this one is probably the most difficult and most dangerous. Why? Because it directly impacts the success of your business. I know I’m not revealing any big eye-opening secret when I tell you that if you don’t regularly and consistently (read on...)

Best Apps for Business – Small Business Marketing Strategy

October 21, 2011 by  | Leave a Comment Filed under: Marketing 

If you have a local business and are looking for a small business marketing strategy that works, then you need to invest in the best apps for business advertising. Business apps are fast becoming the new search engine for mobile and tablet searches and taking advantage of this technology is now (read on...)

What Should Your Newsletter Include?

August 31, 2011 by  | Leave a Comment Filed under: Marketing 

So you’ve looked at the basics to consider before you decide to publish a newsletter and you’re going to do it! Congratulations! A newsletter isn’t for every business, but since it’s the right thing for your business you’d better figure out what’s going to be (read on...)

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