Niche Marketing Strategies For Tutoring Businesses Looking To Attract Senior Citizens

May 17, 2011 by  | Leave a Comment Filed under: Marketing 

For years, we’ve heard about the graying of our population from the baby boom years. Our current class of senior citizens inductees (the population born during the Baby Boom after World War II from 1946 to 1964) is going to make up close to 20% percent of the total US population by 2029 (read on...)

Senior Citizens Can Become Great Customers

June 30, 2009 by  | Leave a Comment Filed under: Advertising 

If you think the senior citizen market isn’t dynamic, then you’re really out of touch with marketing. Thirty-five percent of our population is over 55 years old, and these very affluent seniors control almost 45 percent of the disposable income of our country. Neither Madison Avenue (read on...)

Selling to "Seniors"

June 30, 2009 by  | Leave a Comment Filed under: Sales 

There’s a moment you dread. You know it’s coming. You know you can’t do anything about it. You want to think you’ll be calm and rational when it happens, but the cold shock of reality almost certainly will catch you off guard. I’m talking about the day you get your (read on...)