What’s My (Tag)Line?

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

The subject came up last week in my ninja marketing dojo class while talking about LinkedIn headlines. I related the story of the networking event where I was an exhibitor. I had a lady come up to my table and when I asked her what she did and she said “I’m not supposed to tell (read on...)

Consistency Is Key To Getting More Clients

March 31, 2012 by  | Leave a Comment Filed under: Marketing 

When it comes to getting more clients, consistency is key. When you’re marketing, messaging and branding are consistent, it demonstrates that you are focused. This focus will attract clients because they see that they can depend on you to provide consistent value. There are three important (read on...)

SEO for Creative Minds

March 28, 2012 by  | Leave a Comment Filed under: Marketing 

If you’re a creative mind in a creative business, you probably aren’t hugely technical. While you might love designing, drawing, colouring and creating, the thought of staring at a bunch of numbers and statistics for your website is just, well… yerck! However, there are some (read on...)

Search Engine Optimization Success With Link Diveristy And Link Velocity

March 14, 2012 by  | Leave a Comment Filed under: Advertising 

Link diversity and link velocity are two of the biggest factors when it comes to seeing success with search engine optimization. Why is that? When you use search engine optimization techniques to rank your website on search engines like Google for your targeted keywords, you want to emulate what (read on...)

Local SEO: What Every Child Care Owner Needs To Know

February 27, 2012 by  | Leave a Comment Filed under: Marketing 

For a local business, such as a childcare center, it is critical to both understand Local SEO and to maximize the search engine optimization. The reality is that, unlike other businesses found on the web, your business must be visible to local clients. That means finding ways to be visible on (read on...)

Pay Per Click Advertising Can Boost Page Ranking

February 18, 2012 by  | Leave a Comment Filed under: Marketing 

The search engine results page is the place to be if you want people to find out about your business. The practice of search engine optimization is the way to get there, but there is more to SEO strategy than slapping some keywords in your title and calling it good. There are many things you can (read on...)

Three Things You Need To Know About Getting a High Page Rank

February 3, 2012 by  | Leave a Comment Filed under: Marketing 

As most people with websites know by now, getting a webpage up and running is only the first step in getting customers through the door. In a previous post I discussed how the domain name, meta title, and meta description all work to drive traffic to your site. To briefly refresh, including your (read on...)

Understanding Marketing – An Overview of Strategies, Costs, Dangers and Risks

January 17, 2012 by  | Leave a Comment Filed under: Marketing 

What is Marketing? Marketing is a business discipline through which the targeted consumer is influenced to react positively to an offer. This can relate to the purchase of a product or a service, the joining of an organization, the endorsement of a candidate or ideology, the contribution or (read on...)

2012’s Best Marketing Resolutions!

January 15, 2012 by  | Leave a Comment Filed under: Marketing 

1. GET RID OF THINGS THAT AREN’T WORKING The New Year is a great time to brainstorm for new ideas. Check out what your competition is doing and chart your plan. And most important remember to test, test, test. 2. BUILD RELATIONSHIPS Think about developing a strategic partnership with (read on...)

SEO and SEM: What’s the Difference?

December 22, 2011 by  | Leave a Comment Filed under: Marketing 

Search Engine Optimization and Search Engine Marketing are strategies that are part and parcel of most online marketing plans. Some people use the terms interchangeably, while others argue that they are very different. After discovering that this confusion is quite common, we thought it would be (read on...)

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