Should You Use a Specialist to Write Your Messages on Hold?

February 7, 2012 by  | Leave a Comment Filed under: Marketing 

Thinking about using messages on hold as a sales tool on your telephone system or VoIP service? For the best, most effective hold messages, it probably worth asking a professional to write the script. A specialist. Someone who just writes scripts for the messages on hold that your telephone (read on...)

How to Tighten Up Your Retail Sales Script

December 24, 2010 by  | Leave a Comment Filed under: Sales 

A good retail sales script can be the difference between an excellent closing rate, and a mediocre one. As you become more comfortable, you may even develop different sales scripts to deal with different situations you encounter in the retail environment. Here are three ways to improve your (read on...)

Direct Selling Versus Meeting-Cute

July 14, 2010 by  | Leave a Comment Filed under: Sales 

For a time I’ve been puzzled by a web mystery, specifically why serious and smart business people invest oodles of time and money in largely useless web-based activities such as social networking. I’ve done the same, shifting much of my marketing thrust from proactive, telephone and (read on...)

The Most Important Question on a Sales Call

April 1, 2010 by  | Leave a Comment Filed under: Sales 

There’s one question that has served me extremely well in over six years as a small business consultant. It’s the same question that heart-centered, soft sell salespeople and marketers need to ask their customers and prospective customers. The most important question is, (read on...)

Google Me!

June 28, 2009 by  | Leave a Comment Filed under: Sales 

Maybe I’m getting lazy. Or, it could be cockiness. But I like to think of my strategy as a very practical way to sell. Increasingly, when I’m pitching people I invite them to “Google me.” A few weeks ago they would have found a couple of million documents, but the gigantic (read on...)

Stop Selling and Start Sorting For Profit

April 15, 2009 by  | Leave a Comment Filed under: Sales 

It’s so easy to start trying to convince people that they need to purchase, buy, and sign up for what we are marketing. Somehow we believe that we have to sell the product and the opportunity. We assume that we have to plead, beg, convince, or whatever else we can think of to persuade them (read on...)