How to Leverage Marketing Automation in a Hi-Tech Start-Up

October 28, 2011 by  | Leave a Comment Filed under: Marketing 

Marketing Automation focuses on lead generation with targeted marketing programs to drive awareness and interest in a company’s products and services and nurture leads from first interest through to sale. Commonly used in business-to-business (B2B) or longer sales cycle business-to-consumer (read on...)

How to Expand Your Sales Force Without Hiring Anyone

January 5, 2010 by  | Leave a Comment Filed under: Management 

We all know that any business has to sell to survive, let alone prosper. Most businesses will have some sort of specialist sales function, but this could be a small percentage of the total number of employees. If non sales people, who have contact with the customer, could be trained to promote (read on...)

SalesForce Segments

November 7, 2009 by  | Leave a Comment Filed under: Marketing 

There is hidden meaning to the chess board metaphor we use. Sure, chess is a universal emblem for strategy, because you cannot win the game unless you think strategically – or unless you are IBM and build a computer that simply grinds through all possible moves in order to predict all (read on...)

Is Your Company Energized?

March 31, 2009 by  | Leave a Comment Filed under: Management 

The economy is in its worst shape in over 60 years. At this difficult time, does your company have the energy and drive it needs to compete successfully? Some indications that your company needs a strong dose of “Viagra” include: Soft Sales – A significant reduction in sales. (read on...)