Why Your Sales Cycle Is So Long (Hint: It’s Not About Your Solution)

October 29, 2011 by  | Leave a Comment Filed under: Sales 

Do you know why it takes so long for a buyer to buy? If the buyer knows they have a need, and they like you and your solution, shouldn’t it be easy? Yes. It is easy. But not with the sales model alone. THE JOB OF THE SALES MODEL: LIMITING THE PURCHASE CHOICE AND BUYING DECISIONS The sales (read on...)