What Are the Benefits of a CRM System in Your Business?
First of all what does CRM stand for? CRM = Customer Relationship Management. The concept of CRM has been around for a long time. The original form of CRM was a manual card system kept by a sales person that usually sat on the sales person’s desk or alongside them in the car. These client (read on...)
Create Your "Ideal" Sales Force Blueprint
Now is the time to rethink your sales strategy and your sales force. Design the sales force your business needs and get great results. Tip: It’s all in the thinking and planning that happens before the execution. To help you start your thinking and planning here are two case studies from (read on...)
"Whada Ya Rates?"
Whada ya rates? ‘Cos I’m a wholesaler and I can do better rates than them. I can look at your thingos and give you a better deal…” This is an excerpt from a call I received from a telecommunications wholesaler the other day. As you can see this is not someone asking about (read on...)
Survival Marketing – From Business Plan to Battle Plan
You may have had several goals for your business plan, including raising money so you could have a business at all. In today’s volatile and unpredictable economic environment, you don’t need a business plan, but a Battle Plan. Your very survival may be at stake, hence the term (read on...)
Planning For Sales Success – A Framework For Developing a Sales Plan – Strategy and Tactics
Success in sales requires solid knowledge of the markets you are selling to, a good understanding of how your products or services contribute to your customers success, your ability to express the value of what you sell to your customers (product/service knowledge) and of course good sales skills (read on...)
Need a Recession Sales Plan? 5 Places to Go For Innovative Ideas
Where do your new business development ideas come from? Do you have any new ideas? If nothing has changed in the last six months, it’s time to find new inspiration. Here are places where movement in your market can show itself: 1- Talk to your current suppliers - their dealings with (read on...)