Are Your Marketing and Sales Messages Hurting Your Business?

October 7, 2011 by  | Leave a Comment Filed under: Marketing 

How many potential clients are you losing each day? Think of it for a moment. Every day you deliver marketing and sales messages to clients and potential clients through your website, email, social media, voice mail, presentations, advertising, signage, brochures and marketing sheets (to name a (read on...)

Professionals and Online Businesses – Are You Leaving Money on the Table?

May 29, 2010 by  | Leave a Comment Filed under: Sales 

Do you sell products and services online? Chances are very good that you are leaving money on the table when you make a sale. In fact, you probably have heard about selling every time you hear, “Would you like fries with that?” Upselling is a basic part of sales and marketing. It is a (read on...)

Storefronts and Vinyl Lettering

April 14, 2010 by  | Leave a Comment Filed under: Advertising 

Vinyl Lettering can be seen on many vehicles. You would think that it could only be used on vehicles but it is a very flexible medium and can be attached to many types of materials. The main consideration is the smoothness of the substrate. If it is smooth like glass then it should work out. Many (read on...)

The Terrible Truth About Why People Don’t Buy – Pray That Your Competition Hasn’t Read This First!

April 1, 2010 by  | Leave a Comment Filed under: Sales 

Most conventional sales messages today are content rich on features, benefits and price, yet fall flat on delivery– even before an eager audience. Why? The prospect’s dignity is unintentionally lost in the shuffle. Marshall McLuhan was famous for coining the phrase “The medium (read on...)

Marketing – Annoying Old Billboard Hit Song Lays Bare a Vital Marketing Secret

November 7, 2009 by  | Leave a Comment Filed under: Marketing 

“Telstar” is back in my noggin again. Every few months, without fail, that old 1962 instrumental hit by the Tornados unwinds in my head. It might play inside there for a half-hour without notice. Then my wife’ll ask, “What the heck are you humming?” And I’ll (read on...)