How Do You "Recession Proof" Your Business?

July 10, 2012 by  | Leave a Comment Filed under: Marketing 

Well, there are lots of things you can do, and I’m going to share one of these with you right now. It is a simple technique that you can implement immediately, which won’t cost you a penny, but could increase sales by as much as 10%, 25% or even 50%. Do you want to know what that is? (read on...)

Why Marketing Is The Easiest Way To Make More Money In Your Business

May 9, 2012 by  | Leave a Comment Filed under: Advertising 

Used correctly, marketing can be the single biggest profit-making tool that you as a business person has to boost your business and profits. Consider this… You can put your money in the bank, in shares or buy some real estate. You’ll get a return on investment of 10%, 20%, perhaps up (read on...)

Top 10 Ways to Increase Sales Using Linked In and Twitter

February 7, 2012 by  | Leave a Comment Filed under: Sales 

Social media is a red hot topic these days. But people worry about the ROI of all that chatter. How can you ensure that social networking actually increases sales? Mark Elliott of Venture Accelerator Partners Inc. is one person who’s successfully incorporated social media into his sales (read on...)

Job Cost Calculation – Important Tips

January 27, 2012 by  | Leave a Comment Filed under: Management 

A reliable indicator: The job cost is a powerful indicator of performance that can match each product manufactured to its proper costs. It allows the identification of the strengths and weaknesses of a manufacturing process. It helps to identify bottlenecks. It shows the required investments and (read on...)

Three Key Sales Tips for 2012

January 10, 2012 by  | Leave a Comment Filed under: Sales 

Happy New Year and welcome to another year with a new sales budget! You may already be thinking about the potential challenges you might face. Are you wondering, will the economy continue to improve or will it backslide; is my new sales quota achievable; what other challenges might I face either (read on...)

Formal Ways To Reward Your Customers

December 28, 2011 by  | Leave a Comment Filed under: Marketing 

Let’s face it, there is a limit to the amount of money a client would be prepared to spend with you over time. But there is no limit to the amount of referrals they can send to your business. This is why it’s important to set up an active client referral program and reward customers. (read on...)

Accelerating a Sales Cycle With Value Propositions

November 24, 2011 by  | Leave a Comment Filed under: Sales 

Value propositions can dramatically accelerate sales cycles, as highly successful sales people have proven. However, most sales people aren’t sure how to utilize them, and they stumble over how and when to appropriately include them in a sales cycle. There are three key misconceptions that (read on...)

10 Reasons Why Traditional Methods of Marketing Don’t Cut It Against More Modern Methods Anymore

September 3, 2011 by  | Leave a Comment Filed under: Marketing 

Where will Your Customers Find YOU? Radio – everyone’s listening to music without commercials now as in mp3 players. Return on investment wasn’t always that good anyway. Television – YouTube is now a fast favourite and with tivo and pay tv people usually fast forward (read on...)

Show and Tell

May 7, 2011 by  | Leave a Comment Filed under: Management 

“Show me, don’t tell me.” It’s a popular mantra for successful businessmen – and it’s easy to see why. When you’re working your way toward industry domination, time is money. It makes no sense to spend 20 minutes reading what an individual could tell or (read on...)

My Secret Spy Online

April 17, 2011 by  | Leave a Comment Filed under: Marketing 

This issue’s topic may be short, but it’s very, very sweet in terms of its power and simplicity. I was having a conversation with another marketer about the most common question we get asked lately. The question is, “what is the ROI for Social Media?” Face it. You are (read on...)