Business, Product, Service, and Self Promotion

May 16, 2012 by  | Leave a Comment Filed under: Advertising 

“Build a better mousetrap and the world will beat a path to your door” (attributed to Ralph Waldo Emerson, although he probably didn’t say it in that way). That’s not necessarily true. In fact, it’s not likely true. At least not for a long time. A look at the records (read on...)



On A Resume, Keep It Short And Simple

April 25, 2012 by  | Leave a Comment Filed under: Management 

When it comes to applying for a job, there is only one way to go about it and that is to start with a resume, your introduction to your potential employer. The resume will make or break your chances since the person doing the hiring likely has no idea who you are and will decide on whether or not (read on...)

Small Business Marketing – Building a Resume for Your Small Business

September 30, 2010 by  | Leave a Comment Filed under: Marketing 

What is the first thing a job seeker does when looking for a job? They make a resume. Yet most small businesses do not have a resume. Both the job hunter and the small business have the same audience — a person who wants to hire somebody who is talented, reliable, and experienced. However, (read on...)

Making the Most of LinkedIn

July 20, 2010 by  | Leave a Comment Filed under: Marketing 

Where the value of FaceBook ends, LinkedIn begins. They have a lot of similarities but one major difference – LinkedIn is all about business. It provides a way for people to get to know each other and build bridges through common interests. And, the best part is it doesn’t have to (read on...)

Developing Your Elevator Speech

April 1, 2010 by  | Leave a Comment Filed under: Sales 

Even if you have never heard it called this before, you have likely been on the receiving end of one at some point. Every successful sales person has an Elevator Speech prepared, polished, and ready to use whenever they have a minute or two of your undivided attention – like they would (read on...)

5 Tips on Personal Branding – The New Resume

March 30, 2010 by  | Leave a Comment Filed under: Branding 

Find that next job or advance your career by developing your own personal brand. With the explosion of social media, your personal brand takes center stage. As recruiters and companies are now finding their next employee on social media sites, potential candidates now understand the importance of (read on...)

Why You Need a Personal Brand

October 3, 2009 by  | Leave a Comment Filed under: Branding 

What do the most successful people over 50 have in common? They know and express who they are. They have honed and communicated their professional identity and made others aware of their personal attributes – their expertise, talents, and deepest commitments. In other words, these people (read on...)

Advice For New Managers – Communicate and Cast a Vision

July 29, 2009 by  | Leave a Comment Filed under: Management 

New managers head straight for problems when they fail to communicate. Good communication involves sending a clear message about priorities, conveying important values, and clearly defining expectations. Lack Of Communication Undermines EffectivenessIf not done well, the new manager will create a (read on...)

Advice For New Managers – Build Your Team

July 29, 2009 by  | Leave a Comment Filed under: Management 

Most new managers inherit a variety of employees, a few of whom perhaps they would not have chosen. Some will have the knowledge, skills, and ability needed to drive the business forward. Others will not. Some may have aspired to your job, perhaps even have been told in the past that the job was (read on...)

Advice For New Managers – Understand the Players and Make Tangible Progress

July 29, 2009 by  | Leave a Comment Filed under: Management 

To transform the total organization or their little part of it, new managers must gain the support of internal and external groups. This means identifying and understanding key players, recruiting support, making quick tangible progress, and creating momentum. Understanding The (read on...)

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