Online Reviews Affect Web Visibility

May 17, 2012 by  | Leave a Comment Filed under: Branding 

The dynamics of marketing and customer service have changed immensely in the past few years. Thanks to the rise of the internet and social media, word-of-mouth marketing plays a greater part than ever before in the success of a business or company. It is no longer enough to rely on traditional (read on...)

Sell More Through Liking People and Encouraging Them to Like You

May 16, 2012 by  | Leave a Comment Filed under: Sales 

Joe Girard was the champion vehicle salesman for many years in the United States, averaging more than five daily sales of cars and trucks. What were his secrets? According to Mr. Girard, it was simply due to offering a fair price and being someone customers liked to buy from. Mr. Girard made the (read on...)

10 Ways to Brand Yourself for More Success

May 16, 2012 by  | Leave a Comment Filed under: Branding 

One thing I have learned since I have been in internet marketing is that you have to “brand yourself” in order to become successful. Branding yourself means to make yourself stand out from the rest. Be the one people remember and go to when they need your products and/or services. (read on...)

Building Your Online Reputation

February 15, 2012 by  | Leave a Comment Filed under: Marketing 

Consider the following scenario. You have set up your website, your blog has relevant content, your fanpage is up and running and you are tweeting away but your business is not experiencing a strong ROI. What is the problem? What are you doing wrong? Simply put, having all of the online pieces in (read on...)

Your Reputation – The Key to Profitability

October 6, 2011 by  | Leave a Comment Filed under: Marketing 

There are literally hundreds of ways we could define what constitutes the best local business, but the reality is that businesses are in business to generate long term profits and so it is logical to identify the best local businesses as those that are able to repeatedly generate profits. So what (read on...)

Is That iPad Giveaway Legal?

October 5, 2011 by  | Leave a Comment Filed under: Marketing 

Sweepstakes, contests, and giveaways have become increasingly popular among dealerships. These promotions can be a great way to get word out about your company, increase your social media presence and develop leads. However, entry into a poorly considered sweepstakes or contest can be a trap for (read on...)

Reasons That Can Stop You From Building Your Reputation As an Expert

August 11, 2011 by  | Leave a Comment Filed under: Branding 

One of the goals of many of my clients (ambitious entrepreneurs running service-based businesses) is to increase their profile and reputation as an authority in their field. Being known and respected as an expert has many advantages, which include: • The ability to distinguish yourself and (read on...)

The Power of First Impressions and Branding

July 21, 2011 by  | Leave a Comment Filed under: Branding 

Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings. -Malcolm Gladwell, Blink: The Power of Thinking Without Thinking Most of us know intuitively, and through our parent’s instructions to us as children, that first (read on...)

Online, Offline and Face to Face Marketing

June 16, 2011 by  | Leave a Comment Filed under: Marketing 

To successfully market your business you need to start with a plan, goal or vision. What do you want to achieve, how will you share your business message, how will you attract customers and how will you continue to build progressive relationships? In business today, marketing generally falls into (read on...)

Brand Advocates – Why You Need Them, How to Get Them

April 28, 2011 by  | Leave a Comment Filed under: Marketing 

A brand advocate is a person or group that likes your brand, speaks or blogs or tweets or otherwise communicates about it, may buy your brand, and certainly influences others to consider doing so. A brand advocate is a like a billboard with credibility – no, not literally, but you get the (read on...)

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