Marketing Mistakes Most Haunted Houses Make

May 17, 2012 by  | Leave a Comment Filed under: Marketing 

No matter if you are new to the world of “haunts” or are a seasoned veteran, it is easy to fall victim to bad marketing. The result will be a year that simply kills your budget for future haunts, and leaves you stuck in the mud. I see it happen every year to very good haunts and well (read on...)



Advertising In Radio

May 16, 2012 by  | Leave a Comment Filed under: Advertising 

Often times people who run commercials on a radio station say they are advertising “on” the radio. This has always puzzled me, because their message is coming from “inside” the radio, in the middle of a radio program and from the inside of a radio station. Shouldn’t (read on...)

Should You Advertise On The Radio?

May 16, 2012 by  | Leave a Comment Filed under: Advertising 

Advertising on the radio can be extremely effective for some and a quick way to blow a lot of money for others. Why is it then that some people find great success with radio and others walk away with a sour taste in their mouth? It all comes down to the commercial you use on the air, the station (read on...)

3 Tips For Successful Radio Advertising

April 18, 2012 by  | Leave a Comment Filed under: Advertising 

Before you make the investment in radio advertising one of the first things you need to consider is who you are advertising to. This is your target customer. If you do not know who your target customer is, take a step back and re-examine your business strategy. This should be something that you (read on...)

National Radio Advertising – Nielsen and Arbitron Keep Stations Honest

March 14, 2012 by  | Leave a Comment Filed under: Advertising 

There’s something we say in the south: How do you know who your daddy is? Because your momma told you so. If you’re looking to produce a traditional television or national radio advertising campaign, or maybe a direct response TV or direct response radio advertising campaign, (read on...)

Avoid "Family Business" Advertising Pitfalls

February 27, 2012 by  | Leave a Comment Filed under: Advertising 

The following is a local commercial you have seen before, hundreds of times, in various forms. The actual product or service that is being advertised doesn’t matter because they are all interchangeable in this situation. On your television screen is a mom, dad, and two sons. They are (read on...)

The Fundamentals of Radio Advertising Costs

February 21, 2012 by  | Leave a Comment Filed under: Advertising 

Radio advertising has long been one of the best methods for reaching your target audience, as radio stations frequently collect demographic information. This information allows advertisers to target specific industries and peoples that you are interested in marketing to. If you have never (read on...)

Radio Advertising: A Tried and True Means for Promoting Your Business

August 27, 2011 by  | Leave a Comment Filed under: Advertising 

When taking a good hard look at how to advertise your business offline, one’s thoughts often gravitate towards thinking of the heavy hitters: * Radio * Television * Newspapers and Magazines * Billboards * Mail Campaigns Although there are many way to promote your business offline other that (read on...)

Will My Radio Commercial Work?

August 9, 2011 by  | Leave a Comment Filed under: Advertising 

Will your radio commercial work? That is a question that any business owner who invests any amount of money into radio advertising asks themselves, and then asks the producer of the production followed by their friends, family, brother, sister read and pets and anyone else who will listen to the (read on...)

Promote Your Business With Sirius XM Advertising Using a Serious Radio Commercial Production

July 21, 2011 by  | Leave a Comment Filed under: Advertising 

Want a slice of the demographic pie? Then the time is now, not tomorrow, to invest in radio commercial production to get a brand name in the minds of the public! Turn a business’s lackluster results from print media into vibrant profitability with radio commercial production services, (read on...)

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