Business, Product, Service, and Self Promotion

May 16, 2012 by  | Leave a Comment Filed under: Advertising 

“Build a better mousetrap and the world will beat a path to your door” (attributed to Ralph Waldo Emerson, although he probably didn’t say it in that way). That’s not necessarily true. In fact, it’s not likely true. At least not for a long time. A look at the records (read on...)

Online Influencers Apply Here

May 16, 2012 by  | Leave a Comment Filed under: Branding 

In the online world, we are drowning in a sea of metrics. We know just how many people visit your blog. We graph your rising list of Twitter followers and Facebook fans. Now, I don’t want to shock you, but those are all just numbers. I love numbers, okay? I’m always looking for ways (read on...)

What Is B2B Unified Marketing?

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

Unified marketing may well appear like the latest buzzword in the marketing globe, but in actual fact it represents some essential ideas and patterns that may appear to determine the way forward for marketing. Unified marketing, or B2B unified marketing in specific, could be the apply of merging (read on...)

Are You Selling or Persuading? Why the Sale Takes Place Before They Get to Your Website!

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

Times have changed dramatically! People no longer pay attention to advertising like they used to and this has made advertisers push the limits to the extreme just to get our attention. What they refuse to accept is that today public relations and social media lead the way, making the introduction (read on...)

Are You On a Tight Marketing Budget?

April 5, 2012 by  | Leave a Comment Filed under: Marketing 

Public Relations: The Fast-Track to Attracting Buyers If you are on a tight marketing budget and are trying to get your name out there, consider spending a little time and just a few dollars on a public relations campaign. A comprehensive public relations program educates, informs, explains, (read on...)

Five Tips For Standing Out In A Crowded Market

March 10, 2012 by  | Leave a Comment Filed under: Marketing 

1. Be different – but in a good way. You may have heard the saying that there’s no such thing as bad publicity. Yes, there is – just ask Rupert Murdoch. Make sure that you stand out for the right reasons. Keep the WIIFM principle, otherwise known as what’s in it for me (read on...)

Local Store Marketing: Promoting Your Store Through Public Relations

February 16, 2012 by  | Leave a Comment Filed under: Marketing 

Public relations can often be overlooked as a powerful tool in communicating your store and its brand throughout the community. Whether you are creating news, sponsoring an event or contributing to a charitable organization, a prudent public relations strategy can create the following benefits in (read on...)

10 Ways to Market Your PR Firm

January 26, 2012 by  | Leave a Comment Filed under: Marketing 

Do you operate a public relations (PR) firm that needs more marketing, visibility, and customers? Internet marketing is one way to go, but not the only way and depending on the target profile or your audience, not always the most effective. There are also the commonly known business tools of (read on...)

Special Programs for Low-Income Families Can Have Public Relations and Brand Loyalty Benefits

November 18, 2011 by  | Leave a Comment Filed under: Branding 

Serving low-income families can be a challenge for many companies because they do not achieve short-term financial results. But as I learned at a recent breakfast meeting featuring two Goliaths of the Philadelphia media scene, companies that pursue this avenue can reap short-term public relations (read on...)

Creating Good Marketing Karma

October 26, 2011 by  | Leave a Comment Filed under: Marketing 

According to Free Dictionary the definition of karma is the total effect of a person’s actions and conduct during the successive phases of the person’s existence, regarded as determining the person’s destiny. Beth Hodgson’s last post about the boomerang effect – what (read on...)

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