Special Issues On Branding And Its Influence On Business

July 29, 2011 by  | Leave a Comment Filed under: Branding 

Branding is the process of identification of your products and services to your customers. This has the same implications that a person’s name has on his identity. Though the Internet has changed the nature of marketing to a large extent, some basic ground rules remain the same. Brand (read on...)



QR Codes: What Are They? What Can They Do for Your Business? Why Should You Use Them?

June 15, 2011 by  | Leave a Comment Filed under: Marketing 

A QR Code (short for “Quick Response Code”) is a series of 2D figures that can store thousands of digits that translate information. The reason they are becoming so essential in business is because we live in the “I need it now” world. Just like we want movies on demand, (read on...)

The Core Components of a Marketing System!

April 5, 2011 by  | Leave a Comment Filed under: Marketing 

The core marketing system of a company comprises the suppliers, company, marketing intermediaries and target customers. The success of the company is also affected by competitor’s presence and other segments of public. The management has to watch and plan for all these factors to serve and (read on...)

How to Use the Media to Achieve Your NGO Goals

February 5, 2011 by  | Leave a Comment Filed under: Marketing 

Media meetings provide an opportunity for the NGOs to liaise closely with correspondents and bureau chief/editors who have a passionate disposition in reporting humanitarian efforts. These events help to review relationship with media houses and appreciate their reporting activities. Such events (read on...)

How to Increase Profitability by Winning Public Sector Tenders

February 3, 2011 by  | Leave a Comment Filed under: Marketing 

Finding business in today economic climate is similar to the task of finding a new job… it is tricky! Most companies are not looking to expand at the moment, and so they are either choosing not to carry out activities that may require external support, or they are choosing to complete more (read on...)

Getting a Hot Dog Stand License – Rules and Regulations

August 4, 2010 by  | Leave a Comment Filed under: Management 

Before you start a hot dog stand it is crucial that you find out exactly where you stand in terms of compliance with local regulations. If you hope to make a healthy profit by establishing a hot dog business then you must start off with a plan that is legally sound. In this article we look at the (read on...)

Business Ownership Structure – Company (1)

April 1, 2010 by  | Leave a Comment Filed under: Management 

Companies are tricky things to describe so we’ll do it in two parts. This week we’ll talk about separate identity, limited liability and your personal liability. Next week you’ll learn about forming a company and company borrowing. The first thing is that companies are like (read on...)

Tips But No Tricks

June 28, 2009 by  | Leave a Comment Filed under: Marketing 

Tips but no tricks I plan to use this blog to bring tips and ideas on marketing and consumer behavior strategy to anyone interested in such subject matter. In their “The 22 Immutable Laws of Marketing”, Ries & Trout say, “Billions of dollars have been wasted on marketing (read on...)