How to Handle Your Product’s Higher Cost When it Comes Up During Your Presentation

September 29, 2009 by  | Leave a Comment Filed under: Sales 

People will buy even the most expensive items if you satisfy their needs and prove the items’ worth. You must show the prospect how the product or service will benefit them and is worth the higher cost. Notice I said cost not price. Price has a sharper sound connected to it from the (read on...)