Give Your Customers Promotional Gifts That They Will Use

June 28, 2012 by  | Leave a Comment Filed under: Marketing 

There is a common misconception in marketing that if you give your customers or clients promotional gifts that they can use, they will remember who you are and what you do because the more often they use the gift, the more they see the name, logo and brand that is printed on it. To an extent (read on...)

How Promotional Products Can Help to Grow Your Customer List

June 21, 2012 by  | Leave a Comment Filed under: Marketing 

In today’s oversaturated advertising market, the use of promotional products can play a viable and extremely beneficial role, providing an ROI at least equal to other major forms of advertising. Recent research by the BPMA (British Promotional Merchandise Association) states that it may (read on...)

Importance of Promotional Products to Marketing

May 16, 2012 by  | Leave a Comment Filed under: Advertising 

When preparing items for marketing purposes, many businesses make the mistake of using too small budget for these items. Many just consider the task as insignificant while others just ignore it and decide to include the promo items later. In reality, promotional gifts are one of the most (read on...)

Promoting Your Brand With Free Mugs

May 10, 2012 by  | Leave a Comment Filed under: Marketing 

Looking for way to promote your business can take a great deal of time and effort and not to mention, eat into your budget. It is usually wise to look for low cost methods of promoting your business and this can be done through promotional merchandise, specifically promotional mugs. Promotional (read on...)

Promotional Advertising As Part of the Marketing Mix

February 15, 2012 by  | Leave a Comment Filed under: Advertising 

In order to maximise brand exposure the optimum advertising campaign uses a variety of approaches, often referred to as ‘the four p’s’: price, product, place and promotion. Promotional advertising plays a vital and valuable element within this mix, helping to raise awareness (read on...)

How Specialty Cakes Can Help You Lure Consumers Into Loving Your Brand

January 7, 2012 by  | Leave a Comment Filed under: Marketing 

If you’re looking for a way to bring more attention to your brand, perhaps it’s time to give your customers and potential customers some attention as well. Although you might have a great brand and fantastic products, it can sometimes be difficult to make your offerings stand out from (read on...)

What Things to Think About When Making Your Booklet

January 4, 2012 by  | Leave a Comment Filed under: Marketing 

There are somethings you might want to give consideration to in case you are thinking about developing a booklet to send out to your customers. There is no doubting the truth that booklets are ideal for generating interest and turning potential customers into lasting clients, but only if your (read on...)

Increase Your Response Rate With This Killer Promotional Food Gift Tactic

January 1, 2012 by  | Leave a Comment Filed under: Marketing 

When choosing promotional items, it’s important to look for unique, quality items that will really get noticed. Although it might be tempting to try to lower your advertising budget by choosing lower-quality, inexpensive items, this is rarely an effective strategy. If you take the time to (read on...)

Promotional Gifts for Winter Promotions

December 9, 2011 by  | Leave a Comment Filed under: Marketing 

Winter may mean dark nights and frost bite to some but in the promotional products world a change in season brings new marketing opportunities! Many seasonal items can be branded with your company logo and contact details and winter products are often very practical in nature. Practical items are (read on...)

Why Is a Personalised Stubby Holder Worth Considering?

December 8, 2011 by  | Leave a Comment Filed under: Marketing 

Are you wondering what give-away you can use this coming holiday season? How about a personalised stubby holder? A stubby holder is best described as a foam or fabric where it is designed to insulate a bottle or a can of beverage. You can actually find a lot of basic holders in malls or accessory (read on...)