Promotional Advertising As Part of the Marketing Mix

February 15, 2012 by  | Leave a Comment Filed under: Advertising 

In order to maximise brand exposure the optimum advertising campaign uses a variety of approaches, often referred to as ‘the four p’s’: price, product, place and promotion. Promotional advertising plays a vital and valuable element within this mix, helping to raise awareness (read on...)



Promotional Flyers – Picking The Right Fly For The Right Job

September 16, 2011 by  | Leave a Comment Filed under: Marketing 

When it comes to direct mail advertising then it is very hard to beat the use of promotional flyers. Love them or hate them, but as a form of promotional advertising then simply put “They work”. Their flexibility lies in the fact that they can be used in a multitude of different (read on...)

Giveaways and Consumer Behaviour

August 14, 2011 by  | Leave a Comment Filed under: Marketing 

Having giveaways of samples or other promotional products is a very popular way of advertising to potential new customers. Samples can work brilliantly for things like cosmetics and fragrances, where something like a TV advertising campaign cannot – people know about the product because of (read on...)

Purchase Incentives With Customised Gifts

August 14, 2011 by  | Leave a Comment Filed under: Marketing 

Ever wondered how to boost sales? In the world of promotional advertising, there are often times during the lifecycle of a product or other offering where you want to force a temporary spike in sales. This can be while the product’s popularity is first growing, because you want more people (read on...)

Promotional Advertising and ROI

August 14, 2011 by  | Leave a Comment Filed under: Advertising 

Return on Investment, or ROI, is a way of demonstrating as a figure or ratio the amount of revenue generated by your marketing spend. It is calculated by dividing the amount of revenue brought in by a specific campaign by the amount it cost to run the campaign, taking into account all expenses (read on...)

The Economic Pendulum and Promotional Products

December 14, 2010 by  | Leave a Comment Filed under: Advertising 

The economy affects different industries in different ways. Good economy generally means good business all around, bad economy hurts most, but hurts others less, and may even benefit some industries. The promotional product industry is one that is buffered to a degree from a down economy. The (read on...)

Tips For Branding Your Business

October 21, 2010 by  | Leave a Comment Filed under: Marketing 

When embarking on a promotional campaign for your business or organization, there are many hidden factors to consider in order to get the most bang for your buck and ultimately, make it an overall success. Here are a few tips and pointers to keep in mind when considering your next promotion. 1) (read on...)

Promotional Advertising Specialties That Basketball Fans Must Have

October 6, 2010 by  | Leave a Comment Filed under: Advertising 

Basketball is one of the coolest sports in town. Evidence to that are the innumerable b-ball buffs around the globe and the young boys and even girls who aspire to be one of the greatest and highest paid sports superstars in the world. Nevertheless, not everybody is blessed to have the moves and (read on...)

Using Promotional Mugs to Target Customers

September 18, 2010 by  | Leave a Comment Filed under: Advertising 

If the use of promotional gifts is thought through they can really increase your company’s visibility within the local area to your target audience. Promotional Printed Mugs are one of my favourite promotional gifts due to them being held onto and the fact that they are used 3-5+ each day (read on...)

Promotional Advertising for Better Business Visibility

September 11, 2010 by  | Leave a Comment Filed under: Advertising 

In the world of doing business, whenever the term “promotions” is spoken, people think that it is about media advertising. While there is some truth to this, it may not last long. As of now, media advertising is facing a stiff challenge from another and far different method, which is (read on...)

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