Who is the Easiest Client?

Word-of-mouth marketing is taught there as “find ways to do what you do so well and so uniquely that your customers cannot resist telling lots of other people about you.” At the Disney Parks this principle is implemented in the forms of cleanliness and authenticity. Word-of-mouth (read on...)

Marketing to the Masses

If you were to create a self-cleaning textile, the world may want to beat a path to your door to acquire some from you, but first of all they will have to know that the textile exists, that it is available for purchase, and they have to know where your door is. This requires advertising. There (read on...)

Developing a Promotional Strategy

Even if you were to invent something earth-shattering, you would not earn any money out of it if you left the invention on your desk. The only way you can profit from it is by selling it and in order to accomplish this, you have to tell people that it exists, that it is for sale and where they (read on...)