Why Getting a Product Video Is Important for Your Business

June 26, 2012 by  | Leave a Comment Filed under: Marketing 

A product video is made to advertise and make people aware about a product. In today’s competitive world, advertising a new product is important to sell it. Advertising can be done in many ways, through print, audio and visual media. Audio visual medium is the fastest way to promote a (read on...)

How Employees’ Layoff Can Be Fatal for Manufacturers

April 21, 2012 by  | Leave a Comment Filed under: Management 

Often manufacturers cite that their narrowing profit margin is the only reason they lay off their employees. Do you think the reason is justified? I don’t think so. I rather consider it a cruel reason indeed. How can a business claim to be kind with the third persons (customers) when it (read on...)

How to Choose a Pricing Strategy For Your New Product

March 30, 2012 by  | Leave a Comment Filed under: Sales 

A price is everything a customer would have to give up in exchange for a product or service. It is usually expressed in a currency, such as Pound Sterling, Euros or US Dollars. It can be effected by a number of things, but the most common factors are the cost of production, competitor’s (read on...)

Telling Your Story: When Did Your Story Begin?

January 5, 2012 by  | Leave a Comment Filed under: Marketing 

Everyone has a story – a beginning, middle and where they are now. What they want to promote is part of that story. Sure, we all started off as infants and grew stage by stage, grade by grade. Their life may have been fun, difficult, painful, lonely, happy and who knows what else. But, (read on...)

Direct Sales – Tips on How to Be a Good Sales Representative

December 24, 2011 by  | Leave a Comment Filed under: Sales 

Looking sharp and dressed according to what is being sold brings out the attitude that you know what you are doing and this goes a long way to give consumers confidence in you, hence it may bring direct sales to your business. Being prepared also requires knowing the kind of consumers you are (read on...)

Product Packaging Attracts Customers

December 14, 2011 by  | Leave a Comment Filed under: Marketing 

The value of product packaging in the successful sale of a specific product or service is undeniable. This is especially true given the nature of marketing and retailing product methods in large supermarkets and other retail stores. Customers need to be impressed aesthetically, or intrigued in (read on...)

Revolution and the Parallels to the Lack of Executive Virtue in Business

November 29, 2011 by  | Leave a Comment Filed under: Management 

With every success there is responsibility, regardless if you are striving for political success or business success, in principle there is no difference. The political revolutions that have happened throughout history, and are happening right now, provide a back drop for understanding; anyone (read on...)

What’s For Dinner? Make Your Business Cook

October 6, 2011 by  | Leave a Comment Filed under: Marketing 

Tired of the same old thing? Monday night baked chicken, Tuesday night chicken casserole, Wednesday spaghetti and meatballs, Thursday night meatball sandwiches, Friday night ordering in pizza. Are you stuck in a rut? So why not do the same with your business’s products and services? Not to (read on...)

How to Write a Winning Product Sales Proposal

September 22, 2011 by  | Leave a Comment Filed under: Sales 

If you’re in the business of selling products, the odds are that you are perpetually seeking new markets and customers. Decades ago, you might be able to get by with a listing in the local phone book and word-of-mouth recommendations from satisfied customers. Those days are long gone. (read on...)

How to Develop a Winning Product Placement Strategy

September 22, 2011 by  | Leave a Comment Filed under: Marketing 

After developing a product that has generated consumer interest, the originator is generally filed with a great sense of satisfaction. That feeling of accomplishment should not be used as a lingering disposition. Instead, the momentum should be used to accomplish the next step to market (read on...)