What Does a Print Broker Do?

July 14, 2010 by  | Leave a Comment Filed under: Advertising 

One of the best ways to make sure your advertising campaign is a success is to pay for the services of a print broker. A brokerage expert or company is not the same as a printing company’s sales representative. In some instances though, a brokerage service may give you more value for your (read on...)

4 Reasons For Finding a Freelance Designer Before You Need One

June 25, 2010 by  | Leave a Comment Filed under: Marketing 

I’ve lost track of the number of times I’ve had a panicked call from a potential new client, not able to get things done with his regular designer, asking if I can design a magalog or some other marketing piece within some unrealistic time frame. My answer is almost always no. First, (read on...)

What Print Brokers Know About Digital and Variable – Data Printing

December 8, 2009 by  | Leave a Comment Filed under: Advertising 

Everyone in business, especially those in the mail order business, requires printing. But you may think that being a printer takes huge, costly printing presses, long hours or preparation and messy work. Wrong! Digital printing technology is comparable in quality to traditional offset printing, (read on...)