Is Your Advertisement Getting a Good Response Rate?

May 8, 2010 by  | Leave a Comment Filed under: Advertising 

Spending a sufficient amount of time to research, design and finalize your print ad is a key component to its success. While you may not feel completely confident with your ad, there are a few secrets to increasing the power of your marketing piece. Your ad will consist of graphics, headlines, (read on...)

Some Pointers on Writing a Headline

March 1, 2009 by  | Leave a Comment Filed under: Advertising 

Just about any sales message, whether in print or on-line needs a headline-a good one. Let’s face it, the headline of your sales message is responsible for up to 80% of the response from that sales message. Hence, the success or failure of most marketing efforts rests very much on the power (read on...)