5 Types of Plastic Brochure Holders

June 16, 2012 by  | Leave a Comment Filed under: Marketing 

Brochures are a great way to spread the word about your business and give your prospects a marketing piece that they can take home with them. Your brochure can serve as a constant reminder of the quality of your products and services, and help cement your brand in the mind of your customers. With (read on...)

Print Vs Email – Leverage Both for a Compelling ROI

March 16, 2012 by  | Leave a Comment Filed under: Marketing 

The most important facet of any direct marketing campaign, whether it be print or online, is getting the reader to open it up. Now I’m not talking about bills and statements. These fall under a completely different category and the rules are changing daily as to how they are used for (read on...)

Double-Sided Business Cards Have That Extra Pizzazz

January 24, 2012 by  | Leave a Comment Filed under: Branding 

Why let perfectly good real estate go to waste? Business cards have at least two sides*. This is a provable fact. And yet most business cards are printed on one side only, and the other side is blank. To some people, this is as it has been since time immemorial and this is how it ought to be (read on...)

Is Being Yellow The Worst Product Management Job In The World – Or Not?

January 17, 2012 by  | Leave a Comment Filed under: Marketing 

When I was first out living on my own, the arrival of the latest copy of the yellow (and white) pages was a big deal. Since my parents had always received these huge volumes, when I got mine I felt that somehow I was now a “grown up”. Fast forward to the 21st Century and man have (read on...)

How to Increase the Effectiveness of Your DIY Design

January 17, 2012 by  | Leave a Comment Filed under: Marketing 

Don’t get me wrong, I would strongly recommend that a business employ a professional graphic designer when it comes to creating effective, sales-generating literature, marketing materials and stationery. The difference between professional and amateur design is enormous and the results are (read on...)

How Postcards Can Bring in Revenue, That Web Can’t

December 2, 2011 by  | Leave a Comment Filed under: Marketing 

Are you starting the marketing plan of a newly founded product or business? In this day and age, many people are focusing purely on online initiatives while giving little attention to their offline strategies. By doing this you are not only selling your product short, but also hindering your own (read on...)

Fusing Traditional and Modern Marketing Services for Success

November 3, 2011 by  | Leave a Comment Filed under: Marketing 

In the contemporary business world, the Internet has become the buzz word. Other forms of media are slowly being overtaken by the digital age and the advertising design industry has not been spared. The older forms of advertising and marketing such as print have been discarded as more people (read on...)

How To Get Your Catalog Printing Mailed For Cheap

September 30, 2011 by  | Leave a Comment Filed under: Branding 

Catalog printing is one of those marketing tools that many companies love to order because of its unique nature, high response rate and ability to advertise a lot of information in one portable spot. When your company seeks high quality catalog printing services, you can find solace in an online (read on...)

Online Envelope Printing – The Things That Really Are Free

September 30, 2011 by  | Leave a Comment Filed under: Branding 

Envelope printing comes with many things – a guarantee, satisfaction, perhaps a smile. In the online world, custom envelope printing can come with freebies too. But which ones are truly freebies, like the kind when you get something for nothing? Some offer incentives like 250 free business (read on...)

Which Print Finish Should I Choose for My Blank DVD or CD Disc?

September 2, 2011 by  | Leave a Comment Filed under: Branding 

If your business or organisation requires branding on a mass scale for your blank DVDs and CDs, the choice of on – body print finishes becomes an important one. This will determine the style and quality of the finished disc and subsequently how it appears to the recipient of the disc. The (read on...)

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