The Six Steps To Creating The Perfect Marketing Calendar

February 9, 2012 by  | Leave a Comment Filed under: Marketing 

In this article I want to share with you six simple steps that can get you off the roller coaster of reactive marketing and on to the path of proactive marketing and the development of a permanent and steady new patient base: 1. Buy a yearly calendar. I would suggest a large wall planner that is (read on...)



How To Invest Your Time And Money (Part 1)

January 26, 2012 by  | Leave a Comment Filed under: Marketing 

Having covered the importance of raising your fees in an earlier article, I would now like to share with you what I believe the foundation of how you should invest your time, money and effort in marketing and growing your practice. Most management and marketing models still use the traditional (read on...)

Telephone Techniques To Maximise Maintenance Patient Bookings

January 26, 2012 by  | Leave a Comment Filed under: Marketing 

In this article I want to share with you a couple of little tidbits I have found to be very useful in getting maintenance patients to rebook. Since implementing them the number of patients they have brought back to my clinic has increased by between 20-30%. Give them a try to see how you get (read on...)

How To Invest Your Time And Money (Part 2)

January 26, 2012 by  | Leave a Comment Filed under: Marketing 

I mentioned in a previous article I believed there was a better way to utilize our time and resources when it came to marketing and practice growth… …this new strategy is going to be the 60-15-15-10 rule. This is where we market / invest our time / invest our money in the following (read on...)

Paralysis of Analysis

January 10, 2012 by  | Leave a Comment Filed under: Management 

Friday I had a meeting with a physician that I have met with numerous times over the last few years. He knows he has a problem, but can’t get past the fact that he has spent a very large amount of money on an existing software that has EMR/EHR and practice management combined. The work load (read on...)

The Well-Equipped Office

January 1, 2012 by  | Leave a Comment Filed under: Management 

“A man is rich in proportion to the number of things he can afford to leave alone.” -Henry David Thoreau A well-equipped office is not determined by the number of computers, hardware, software or telephone systems. Rather, it’s determined by the people who use them. One of my (read on...)

The Business of Medicine: Practice Management 101

December 2, 2010 by  | Leave a Comment Filed under: Marketing 

Since the beginning, the health care industry has practiced a self-imposed moratorium on doing business and physicians have been encouraged to not address the business side of the delivery of their Oath. And yet if today’s physicians aren’t attentive to the business aspect of their (read on...)

Healthy Support Networks Lead to Healthy Practices

November 17, 2010 by  | Leave a Comment Filed under: Management 

Support: Your greatest asset to growing your practice Your practice will grow only as well as you nurture it. You could have two practices in the same community, but one is more successful because the practitioner is a go-getter who’s eager to network and meet people in the optometry world, (read on...)

10 Pulse Points For Million Dollar Practice Management

August 11, 2010 by  | Leave a Comment Filed under: Management 

Early in my career, I realized I had been trained well for examining, treating, and prescribing for my patients. I also realized that being trained as an optometrist is completely different than being trained to practice optometry or manage a practice. I wasn’t prepared for managing the (read on...)

Online Practice Scheduling For Medical Professionals

August 3, 2010 by  | Leave a Comment Filed under: Management 

Remember the old days when your receptionist had to spent 90% of her day writing down appointments? Phoning up patients and schedule and reschedule countless appointments only to cancel them all because she forgot about your golf game. For many this is actually the way they are still running (read on...)

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