The New Relationship Between Sales and Marketing: It’s Harder for the Sales Folks

September 30, 2010 by  | Leave a Comment Filed under: Marketing 

Historically, sellers have been the one touching the buyer as marketers developed the brand awareness and hopefully brought buyers in – to be aware of the brand and trust it (or have some sort of mental relationship with it). Marketing has never been hands-on the way that sellers were when (read on...)