Being Better, Socially Speaking

July 10, 2012 by  | Leave a Comment Filed under: Branding 

In the past, most brands relied on advertising to promote their brand. It was all about making sure that people recall you when they see your ad on TV or hear about it over the radio. The more that people hear or see your ad, the more likely they are to buy your products and services. Times have (read on...)



What’s the Call to Action?

July 10, 2012 by  | Leave a Comment Filed under: Branding 

When it comes to marketing your brand, there is always a goal. You want your audience to sign up for your newsletter, follow you in Twitter and Facebook, comment on your blog posts, buy your products, and obtain your services. You want them to complete an objective – to like your posts, (read on...)

Brand Crisis Disaster and Corporate Branding Recovery – Case Study

July 3, 2012 by  | Leave a Comment Filed under: Branding 

The other day, I had an interesting conversation with a gal who is a sports radio personality about personal branding, specifically using social online networks. She reminded me of the common perception that constant bombardment, reinforcement, and frequency of implantation on the consumer, or in (read on...)

IT Branding: Why IT Needs a New PR Campaign

June 30, 2012 by  | Leave a Comment Filed under: Branding 

IT as a road block to business success Let’s face it, IT departments have been notorious over the years for squashing the dreams and aspirations of folks in the rest of the organization. So much so that many operations people think they hear the response “No” from IT almost as (read on...)

BRAND – Creating Your Personal Brand

June 26, 2012 by  | Leave a Comment Filed under: Branding 

Celebrities brand themselves for the sake of marketing products, creating a buzz and capitalizing on the consumer demand. The problem is and this is also where the controversy may come in, some celebrities do not use the product they endorse. They are merely just the face of the brand, the image (read on...)

Branding Yourself on Skype, Google Hangouts and Tango!

June 19, 2012 by  | Leave a Comment Filed under: Branding 

Video chat and calls are becoming more and more popular among people. In addition to people using these to communicate with their family and friends both near and far, brands, both personal and business ones, are now using these to communicate with their clients, customers, employers, and (read on...)

There’s No Such Thing As Your Personal and Professional Brand

June 19, 2012 by  | Leave a Comment Filed under: Branding 

To succeed in today’s world, branding is essential. Whether you’re a professional or a small business owner, you need to know how to brand yourself in order to stand out and be noticed. The competition is fierce today, and you really need to be an invaluable brand so that you will (read on...)

How to Effectively "Game" Your Brand

June 15, 2012 by  | Leave a Comment Filed under: Branding 

Successful brands of today know that the key to success is connecting and engaging with the audience. You can’t just capture their attention – you have to learn how to keep it. You want your audience to stay longer in your website, interact more with you in social media, and (read on...)

Disgruntled Communication And Your Brand

June 15, 2012 by  | Leave a Comment Filed under: Branding 

As a small business owner or personal brand, your reputation is critical to your success. It is how people view you and differentiate you from others which helps get you more business. A good brand image is not an easy feat though. It requires planning, hard work and diligence. You need to be (read on...)

Accountability Groups and Your Personal Brand

June 15, 2012 by  | Leave a Comment Filed under: Branding 

Marketing and promoting yourself is just a part of everyday business actions. You need to go out there and sell yourself; you need to convince employers, clients, and customers why they should hire you or buy your products. This journey can be exhausting though, especially if you’re doing (read on...)

Page 1 of 1612345...Last »