Strategic Marketing: It Isn’t A Field Of Dreams

February 21, 2012 by  | Leave a Comment Filed under: Marketing 

Marketing is all about the relationships. Strategic marketing is about maintaining those relationships and creating new relationships. That is the simple definition. There is a much longer definition with a lot of steps but let’s stick with the short definition for a bit. The one thing you (read on...)

Five Reasons to Outsource Your Marketing

June 3, 2011 by  | Leave a Comment Filed under: Marketing 

To outsource or not to outsource your marketing, is that the question? Many companies already outsource part or all of their marketing function with partners that include advertising agencies, SEO specialists and strategic consultancies to add expertise in particular areas. You may well have a (read on...)

Access Valuable Business Expertise Through Outsource Marketing

September 10, 2010 by  | Leave a Comment Filed under: Marketing 

People’s knowledge of marketing varies greatly, mainly because of education, instilled beliefs or trend following which causes people to take their focus own from principles that are proven to generate results. When companies select members of staff they typically pick them because of the (read on...)

Eight Rules of Effective Delegation

June 5, 2010 by  | Leave a Comment Filed under: Management 

When you manage something the most important skill you will need is that of delegation. If you have certain rules and techniques which are logical you will see that it helps you to delegate very well on something. If you can delegate well, you will be able to save on a lot of time and you will be (read on...)

Continuity – The Key to Brand Recognition

September 29, 2009 by  | Leave a Comment Filed under: Branding 

If you think about all the easily recognizable brands out there, brands like McDonalds, Coca-Cola, Nike, Apple, Target (just a few that spring to mind), you might think it’s their large marketing budgets that give them the competitive edge when it comes to holding their marketing (read on...)