Baseball, Cracker Jack and Tools to Increase Your Sales

June 19, 2012 by  | Leave a Comment Filed under: Sales 

I love sales and have benefitted from some great formal training throughout my career. I also have an academic background in music. And so it happened that I was privileged to lead a fine group of singers in performing the National Anthem at Yogi Berra Stadium. After the game was under way I (read on...)

A Strong Online Presence – SEO, How to Improve Your Website, Internet Marketing

April 12, 2012 by  | Leave a Comment Filed under: Marketing 

What is Marketing? Many people confuse Marketing with Advertising. Advertising is the presentation of information to a potential customer in order to persuade the customer to purchase the product or service being advertised and is only one component of Marketing. Marketing however covers a vast (read on...)

How to Use Pinterest to Grow Your Online Presence

March 31, 2012 by  | Leave a Comment Filed under: Marketing 

Pinterest is the newest social media platform to hit the ground running and start growing overnight. The idea involves a virtual pin board, where users can pin pictures they upload or re-pin pictures from other users. Re-pinning is seeing a picture on someone else’s pin board and then (read on...)

4 Principles For Strengthening Your Social Brand

March 30, 2012 by  | Leave a Comment Filed under: Branding 

A social brand is a transparent brand, and that’s just what consumers want. They’re tired of being lied to with offers that are too good to be true. They’re sick of being interrupted with irrelevant ads in their daily lives. They get enough of it from tv commercials and website (read on...)

How to Make People Follow You Online

March 2, 2012 by  | Leave a Comment Filed under: Marketing 

Want to make a good impression? Then, do not put pressure on yourself. Why? Because the good news is: there is always new chances to improve the impressions we make. And the Internet can provide us all the required information about places, addresses, books and worthy resources and tools to make (read on...)

5 Effective Online Branding Strategies

January 17, 2012 by  | Leave a Comment Filed under: Branding 

Online branding serves one purpose and one purpose only and that is to make you more competitive in your field! By carefully selecting and developing your brand you gain a distinction the others don’t have allowing you to be noticed or heard more easily! When working within the internet (read on...)

How Can Business Network Websites Help Your Business?

January 10, 2012 by  | Leave a Comment Filed under: Advertising 

John Wanamaker once said ‘Half the money on spend on advertising is wasted; the trouble is I don’t know which half.’ The world of advertising and marketing has completely changed by the invention of internet. There are now many ways a business can promote itself online without (read on...)

7 Must Haves to Creating a Professional Presence Online

December 16, 2011 by  | Leave a Comment Filed under: Branding 

The most basic key to an online professional presence is very similar to how you would act in person. R.E.S.P.E.C.T. Relationships. Encouragement. Sharing. Staying Positive. Education. Communication. Testimonials. When creating a professional online presence, that first impression must be (read on...)

The Importance Of Online Branding For Your Business

August 2, 2011 by  | Leave a Comment Filed under: Branding 

In the past years, the internet was not considered to be such a powerful tool for communication and reaching out across various markets. Few could imagine the impact it would have on all aspects of the society but notably the business sector. Nowadays everything is found online and this has seen (read on...)

5 Techniques to Market Your Online Business Offline

May 10, 2011 by  | Leave a Comment Filed under: Marketing 

In the rush to establish our online presence, we focus on all the online techniques to get visibility for our site. However, we often ignore an untapped area for business development being the offline world. So here are five techniques you can use to market your online business offline. Firstly, (read on...)

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