Intellectual Property: Tips on How to Protect Your Business Online

May 17, 2012 by  | Leave a Comment Filed under: Branding 

Intellectual property is anything that you or your business creates that is the property of your business. Each of the super heroes in the smash hit movie, Avengers, are the intellectual property of Marvel Comics. This means you can’t use The Hulk to advertise your spring sale. When you or (read on...)

An Introduction To Mobile App Marketing and SEO

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

You’re fast asleep at 2:00 AM when you are awoken with a Eureka Moment. You have just discovered an idea for a spectacular smartphone app. And you’re right, it is spectacular. In a year your app will be bigger than Angry Birds. But how do you get started? Getting a bold new mobile app (read on...)

Using the Employee Attitude Survey

May 16, 2012 by  | Leave a Comment Filed under: Management 

The employee attitude survey is a management tool business owners or managers use to learn about the views and opinions of their employees on issues pertaining to the company and their role within the organization. It is both a methodology and a process to help management understand the different (read on...)

Social Media and Email Marketing – How They Coexist

May 4, 2012 by  | Leave a Comment Filed under: Advertising 

By now, everyone who doesn’t live in a cave has heard about social media. Facebook, LinkedIn, Twitter, Pinterest, we know the names. As for the numbers, there are 900 million users of Facebook alone. With a potential market that large, having a business page on Facebook is a no brainer, and (read on...)

10 Tips for Designing an Effective Online Survey

April 18, 2012 by  | Leave a Comment Filed under: Marketing 

Online surveys are a popular way for businesses to gauge customer satisfaction or measure the impact of a marketing campaign. Surveys can be posted on the business website, and participants can be invited by email or Facebook. There are many ways in which a survey can be helpful in revealing (read on...)

Newsletter Printing Services and Their Benefits

March 7, 2012 by  | Leave a Comment Filed under: Marketing 

The internet has taken over many facets of business including processing, marketing and advertising. There is good reason for this too. Things have become much easier as compared to paperwork. This has also extended to business promotions and newsletters at most big companies. Even so, newsletter (read on...)

The Importance of Google Places For Businesses

February 15, 2012 by  | Leave a Comment Filed under: Marketing 

The days of searching for a business in the yellow pages are long gone. More people use online search engines to search for businesses than ever before. Therefore, it is crucial that your business can be easily found. Listing your business with Google Places quickly makes your business more (read on...)

Building Your Online Reputation

February 15, 2012 by  | Leave a Comment Filed under: Marketing 

Consider the following scenario. You have set up your website, your blog has relevant content, your fanpage is up and running and you are tweeting away but your business is not experiencing a strong ROI. What is the problem? What are you doing wrong? Simply put, having all of the online pieces in (read on...)

Business Card Printers – 5 Features Your Business Card Printer Should Offer You

February 11, 2012 by  | Leave a Comment Filed under: Marketing 

Looking for business card printers? While there are lots of printers – online and off – not everyone will give you the best, most professional looking card. You don’t want to waste time and money ordering something that you’re too embarrassed to use. To help you get the (read on...)

What Can New Media Do For Your Brand?

February 11, 2012 by  | Leave a Comment Filed under: Branding 

If old media is a beat-up taxi honking to get your attention, then new media is a 24-hour super train that departs every ten minutes. But what does that mean for your brand? Old Media vs. New Media First, let me define these two terms. Old media, also called traditional media, is the (read on...)