Utilize Request for Product or Request for Quote Submittals As a Marketing Tool

April 25, 2012 by  | Leave a Comment Filed under: Branding 

While rendering quality management system consulting and auditing services to an oil & gas supplier quality management organization, there was an opportunity to evaluate and score the “quality” Request for Product (RFP) responses from 3rd party surveillance providers, companies (read on...)

How To Predict Threats to Your Business

October 4, 2011 by  | Leave a Comment Filed under: Management 

Predicting threats used to be easier. In the old days, it was enough for business to look to competitors to see the direction of the future. Those days are gone. The events surrounding 9/11 introduced a new term-asymmetrical. Asymmetry describes something that is irregular and contrary to the (read on...)

Developing New Business: Rediscovering the Lost Art of Prospecting

September 24, 2011 by  | Leave a Comment Filed under: Sales 

With competition becoming fiercer, many com­panies are rely­ing more and more on developing new busi­ness to make their bottom line. For many sales­people who pros­pered in the past, this shift in strat­egy is a real dilem­ma. Why? Because for many of these salespeople, (read on...)

How to Promote Your New Business

September 2, 2011 by  | Leave a Comment Filed under: Advertising 

Getting a new business set up is hard enough without having to worry about promoting it. Unfortunately, if you are like most people, the biggest hurdle is learning how to promote your new business. In some cases, this problem becomes so crippling that potentially successful new businesses never (read on...)

Sales Is All About Proof

August 30, 2011 by  | Leave a Comment Filed under: Sales 

I had the opportunity to spend a couple of days in the County Courthouse this week. Apparently when you are subpoenaed as a witness you are required to waste three days of your life for $35 in travel expense, and a turkey sandwich from the cafeteria. It did however provide for some entertainment (read on...)

Bartering For Business

July 15, 2011 by  | Leave a Comment Filed under: Marketing 

In today’s economy we need every advantage to bring in those new customers and we need to be purposed in our methods to keep them coming back. We have always highly recommended that businesses use social media and email marketing to keep customers coming back, but how can we guarantee a (read on...)

Email Is Great – Or Is It?

June 28, 2011 by  | Leave a Comment Filed under: Sales 

You’re trying to schedule an appointment and you email your contact a suggested date or two. They get back to you-a day or two later perhaps-and the dates that you had already suggested are now filled, or, they let you know that they’re not free on those specific dates but could (read on...)

What Does Choosing A Company Name Have To Do With Shakespeare?

June 6, 2011 by  | Leave a Comment Filed under: Branding 

When choosing a company name, why Shakespeare? In Romeo and Juliet, Romeo says, rather contemptuously, “What’s in a name? A rose by any other name would smell as sweet.” His point: What you call something doesn’t matter. The only thing that’s relevant is what the (read on...)

Wheel of Fortune Game to Attract New Business

May 21, 2011 by  | Leave a Comment Filed under: Marketing 

With the economy struggling to bounce back from a severe recession, most find the price of gasoline prohibitive. Not surprisingly, the dependence on a vehicle to earn a living drives many to grudgingly pay the inflated prices. Though many gas stations believe they have their customers over a (read on...)

It Starts With Effective Lead Generation

February 26, 2011 by  | Leave a Comment Filed under: Sales 

New business starts with sales. And sales starts with effective lead generation. And marketing is the driving force behind lead generation, lead nurturing, lead closing and measurement. The most common complaint about marketing has always been that 50% of marketing spend is successful – but (read on...)