3 Simple Essentials for Creating Any Brand

July 3, 2012 by  | Leave a Comment Filed under: Marketing 

Whether you want to create a brand for a company, a particular product or service – or merely want to create your own personal brand built around who you are and what you excel at – the three essentials for creating a brand remain basically the same: Uniqueness, Focus, and Acceptance. (read on...)

Product Naming Strategy Drives Growth In Sluggish Economy – Brand Name’s Multiplying Effect

October 23, 2010 by  | Leave a Comment Filed under: Branding 

Leading companies worldwide recognize that sustained growth is achieved with a firm commitment to consistent investments in new product initiatives. Because these investments are significant, it is vital that the primary communication message in the form of the product name produce the highest (read on...)