Lawn Care Business Names – Tips and Ideas for Making a Selection

February 10, 2012 by  | Leave a Comment Filed under: Branding 

Lawn care is a competitive business just like any other industry. A great business name can help you in many ways but there is a lot to consider before you make your final selection. Here are some tips, tests and practical activities that will help to make the process of naming a lawn mowing (read on...)



Three Modes of Experiencing Words: Get Feedback on Business Name Options From Multiple Perspectives

August 2, 2011 by  | Leave a Comment Filed under: Branding 

After my most recent naming seminar, one participant said he enjoyed being shown the role of sound in names. “I came away thinking of words a little differently,” he said. “I now think of pronunciation as well as spelling.” Instinctively, this man probably relates to words (read on...)

Power-Packed Word Blends: How to Evaluate Portmanteau Names for Companies or Products

July 29, 2011 by  | Leave a Comment Filed under: Branding 

“Why snackrifice?” This headline appears on the back of a box of Triscuits (textured wheat crackers). Although it uses a word that isn’t in the dictionary, the instant you say the word to yourself, you understand its meaning. A “snackrifice” would involve forgoing (read on...)

Beware Hard-To-Parse Phrases in Company Names, Event Names and Product Names

July 15, 2011 by  | Leave a Comment Filed under: Branding 

Usability guru Jakob Nielsen once wrote about the misleading name of a museum he visited in San Francisco, the Walt Disney Family Museum. He stayed three hours and would have remained longer, except that others with him wanted to leave. The group had gone there thinking it was a “family (read on...)

Medical Transportation Business Names

June 30, 2011 by  | Leave a Comment Filed under: Branding 

When it comes to starting a non-emergency medical transportation business it is important that you choose a suitable name. Many entrepreneurs overlook the importance that a name can play in the development of a brand. The right name can help you to make a great first impression on people in your (read on...)

Selecting the Best Name for Your Business: How to Research Word Connotations

June 19, 2011 by  | Leave a Comment Filed under: Branding 

Suppose you’re not sure whether a word or phrase you want to use in a name or tag line is appealing or distasteful. I was thinking about this dilemma the other day when a client replied to my thumbs down on a word he liked with “There isn’t anything about those negative (read on...)

For More Successful Word Play, Name Your Business For Both the Eye and the Ear

June 19, 2011 by  | Leave a Comment Filed under: Branding 

Around the lake from where I live, someone painted the name of their cottage on a rock by their driveway: Happy Ours. The first few times I saw it while walking by, I couldn’t help wondering if this was a pidgin version of the English phrases “Happy This is Ours” or (read on...)

New Company Naming Trap: Be Mindful of Font Issues for Internet Era Business Names

June 19, 2011 by  | Leave a Comment Filed under: Branding 

One week in my Marketing Minute newsletter I mentioned the company name “The Muse Is In” in the format of its domain name, TheMuseIsIn.com. If your email arrives in what’s called a serif font, that would have made perfect sense. The capital I’s in “Is” and (read on...)

Overcome Brainstorming Blocks When Trying to Think Up a New Business Name

June 17, 2011 by  | Leave a Comment Filed under: Branding 

“Help! We’re stuck!” That’s a lament I often hear from entrepreneurs who have tried to come up with a product or company name they like, that has some sort of available domain and that can be trademarked. In many cases, the stuckness comes from limited ideas about how to (read on...)

A Rose Popularly Named Can Stink: Beware the Pitfalls of a Company Naming Contest

June 16, 2011 by  | Leave a Comment Filed under: Branding 

Need a new company name or new product name quickly on a small or non-existent budget? Many business owners and non-profits believe the hands-down answer to that dilemma is a naming contest. In some instances, a naming contest generates so many brilliant entries that it’s hard to choose the (read on...)

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