The Evolution of Mobile Research: Smartphones

June 23, 2012 by  | Leave a Comment Filed under: Marketing 

Research shows that smartphone ownership has been on a steady rise, and figures have been staggering. More than half of US mobile phone users own a smartphone, which accounts for 9.14 million smartphones. All over the world, there are five billion mobile phone users, and from this total, there (read on...)



Mobile Marketing Research: Mall Intercepts, Right Here, Right Now

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

Research sciences have always cited field studies and surveys as being important methods in data collection, and in marketing research, one way of getting consumer feedback is by interviewing consumers right in the place where they do their shopping, or mall intercepts, as it is termed. A mall (read on...)

Benefits of Mobile Surveys

April 28, 2012 by  | Leave a Comment Filed under: Marketing 

Mobile surveys are an important tool through which you may reach your audience anytime and anywhere. You get an instant feedback from the consumers and their views regarding a particular product. Mobile research give you quick and instant report regarding any products or services that are enjoyed (read on...)

The Advantages of Mobile Research

April 13, 2012 by  | Leave a Comment Filed under: Marketing 

More often than not when companies think of marketing research, immediately images of old fashioned and boring surveys pop into their head. However, in this day and age there are a ton of research services that can collect data and give you a glimpse of shopper insights in a more advanced and (read on...)