King of Pop – Michael Jackson Tribute – Give All to Your Work

July 4, 2009 by Butterfly | Leave a Comment Filed under: Branding 

Just were you, when you got the news that the King of Pop had died. Like millions across the globe, your mind mostly likely was stunned and shocked with disbelief that one of our greatest icons had fallen to the sting of death. Perhaps you paused and prayed, or began to revisit one of his (read on...)



Branding As an Image and a Potential Market For Bands

June 28, 2009 by Butterfly | Leave a Comment Filed under: Branding 

So, what does branding have to do with your success as a band? I think the answer is everything. Branding can be looked at from two different perspectives. First, branding is a way to build a fan base. In this regard, branding is about you, the artist. Branding is representative of your image and (read on...)