Articulate Your Authentic Message

May 9, 2012 by  | Leave a Comment Filed under: Marketing 

One of the biggest mistakes that I see when coaching Conscious Entrepreneurs is they go for the safe, surface message. It’s not completely your fault, you know. You’ve been trained to fit in, to morph, to conform to systems and standards. If you made it out of your home, or through (read on...)

How to Best Segment Users, Purchasers and Influencers

October 15, 2011 by  | Leave a Comment Filed under: Marketing 

Segmentation is a question of determining the common attributes and characteristics found in a group of buyers that enable you to look at them, and market to them, in a similar fashion. Start by capturing vital data about who your users, purchasers and influencers are and what interests them. By (read on...)

Do You Want Tea or Coffee? Multi-Tasking Audience Makes It Tough on Marketers

August 14, 2011 by  | Leave a Comment Filed under: Marketing 

Anyone who has a kid (or a husband, for that matter) will understand. Ever ask a simple question (“Do you want tea or coffee?”) and get “uh-huh” or “Yes, Mom” for an answer? Someone didn’t hear, wasn’t listening or was probably multi-tasking. Maybe (read on...)

What Is The Symbol For Corporate Identity?

August 2, 2011 by  | Leave a Comment Filed under: Management 

Graphics of all types, but signage in particular, are a worthwhile investment for a number of reasons. They can create an immediate feeling about an organization’s character. Environmental graphics are the first impression you get. From any facility, you are going to receive mental (read on...)

Email: Composing and Responding

July 1, 2011 by  | Leave a Comment Filed under: Management 

E-mail is electronic correspondence (written communication). The e-mail phenomenon has grown tremendously over the last two decades. Twenty years ago, they were unheard of in common society. Back then, we relied on faxes, courier services, and phone calls. Today, e-mail is used in both business (read on...)

I Love Spam

April 13, 2011 by  | Leave a Comment Filed under: Marketing 

Where did that word ever come from? I know it covers unsolicited bulk email, but my first and most lasting memories of Spam are from my days as a Boy Scout. During our 50 mile backpack trip, the rite of passage for most scouts, the honor of being chief cook and quartermaster fell upon yours (read on...)

Grow Your Business Through Limitation

April 2, 2011 by  | Leave a Comment Filed under: Marketing 

As entrepreneurs we are very creative. In fact we revel in our creativity – creativity is potential. It is limitless possibility. But you can’t manifest limitless possibility. In the realm of quantum physics, everything exists in a state of potential, as a wave of energy, until it is (read on...)

The Importance of Branding and Identity

February 26, 2011 by  | Leave a Comment Filed under: Branding 

When you hear the word “branding” it brings to mind a mental image of a rancher searing his mark into his cattle’s hide. Well, product branding is not quite that painful, but it follows along the same principle. You want to “burn” into the consumer’s mind the (read on...)

Holiday Cards? Bah, Humbug!

September 22, 2010 by  | Leave a Comment Filed under: Marketing 

You know you hate it, but it’s a tradition, right? You’ve done it for what seems like 375 years and your customers have come to expect it. The thought of sitting at your desk signing each and every one of them is enough to extinguish the holiday spirit that had just begun to brighten (read on...)

Does Your Customer Buy Based on Logic Or Emotion?

July 30, 2010 by  | Leave a Comment Filed under: Advertising 

What is it that you want your customer to know about your product or service and how is your marketing going to effect their buying decision? Is your marketing message emotional or logical and which works best for your product or service? Are you selling a couch with three cushions? (logical) Or (read on...)

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